What are the responsibilities and job description for the Head of Marketing position at ScholarshipOwl?
Are you ready to take the lead in shaping the future of marketing? We're excited to offer an exceptional opportunity for a creative and results-driven professional to join our team as the Head of Marketing.
Who you areAs the Head of Marketing at ScholarshipOwl, you bring a unique blend of tech-savviness and marketplace experience to the table. You thrive in both B2C and B2B environments, leveraging AI and data-driven strategies to transform how brands connect with Gen Z. Your expertise spans digital traffic management, guerrilla marketing, and integrating branding with customer experience across diverse markets.
In this influential role, you'll collaborate with cross-functional teams, manage marketing budgets, and spearhead initiatives that reflect our innovative approach. Your strategic marketing vision will strengthen our efforts in driving growth, enhancing brand visibility, and connecting with the next generation. If you have a proven track record in delivering impactful marketing strategies and are passionate about using technology to create meaningful connections, this is your chance to lead in a fast-paced and transformative environment.
Who we areScholarshipOwl is the largest scholarship platform in the world, powered by cutting-edge AI technology. We connect brands with Gen Z through scholarships, simplifying access to education and helping students achieve their academic dreams. At the same time, we provide brands with a powerful avenue to engage with the next generation. Join us in shaping the future of education and making a meaningful impact on students' lives.
What you will do
Responsibilities :
As a member of our leadership team reporting directly to the CEO, you will shape and execute the company's core marketing strategy, playing a vital role in driving growth.
In this role, you will :
Set marketing goals and objectives that will leave our competitors in aweUncover hidden market opportunities and unleash your creativity to develop, implement, and manage go-to-market strategiesCreate and execute captivating marketing campaigns that will engage our target audiencesReview and manage content marketing strategyWork closely with the CEO to establish key performance indicators (KPIs) for the marketing department and continuously track our marketing performanceKeep the marketing budget in checkProduce and present regular reportsLead and mentor our marketing team to ensure high performance and professional growthCollaborate with our sales, product research, engineering, and customer success teams to align our marketing efforts and achieve extraordinary resultsCreate and present the annual marketing plan and strategyUse data and reports to make evidence-based decisions that will maximize our impact and ROIAnalyze our current marketing strategy and fearlessly propose improvementsStay up to date with the latest technology and best practices in the ever-evolving field of marketingAttend marketing conferences and educational programs to enhance knowledge and networkOur Company Values :
Data-Driven & Measured DecisionsBuilding trust through open communicationWorking together with integrity and ownershipOutcome OrientedPrioritizing the customer experienceContinuous growth and learningInnovation that delightsRequired Qualifications and Competences :
10 years of experience in marketing, including content marketing, email marketing, online marketing / advertising, and social media marketing / advertising5 years of experience marketing to Gen Z / ages 16 - 25Experience marketing products / services to the US marketBachelor's degree - ideally with a focus on marketing, business administration, management, or similar fieldIn-depth knowledge of big data analysisCustomer-centric focusExcellent organizational and time management skillsGood communication and interpersonal skillsExcellent presentation skillsCross-cultural sensitivityPreferred :
Experience building marketing platforms or promoting advertisement or data platformsExperience with common ad platforms like Facebook Ads, Google Ads, TikTok, and SnapchatExperience with high budget affiliate and influencer marketing on YouTube, TikTok and / or InstagramNice to have :
MBA or similar graduate degree in marketing, management, or other relevant fieldExperience with online community management and / or brand ambassador programsIn addition to marketing to Gen Z, it would be helpful if you have experience marketing to their parents (40's - 50's)Extra Plus if you have worked with any of these tools / networks : Mixpanel, Slack, Wordpress, Mautic, PushnamiYou'll enjoy :
Open-door policy :
Enables you to interact daily with anyone in the company, without ranksDirect impact :
See your ideas and efforts come to tangible fruition in our company and our productsSmall but growing company :
Have a direct influence on the future of the companyWarm, fuzzy feeling :
Be part of a product that helps millions of students live a better lifeWhat we offer :
Unlimited PTO :
Recharge and explore your passions with generous paid time offTalent Powerhouse :
Collaborate with brilliant minds and learn from the best in the industryGlobal Community :
Meet and be inspired by your colleagues across the globe through yearly company off-sitesWork-Life Harmony :
Flexible work schedule and location for maximum productivity and well-beingInvest in Your Space :
Enjoy a $200 monthly allowance to create a comfortable and inspiring home officeRemote-First Culture :
Experience the flexibility and freedom of remote work, with all the support you need
Salary : $200
