What are the responsibilities and job description for the Marketing Coordinator position at School of Rock?
Youth Enrichment Brands (YEB) is the nation’s leading youth activities platform, offering best-in-class camps, classes, leagues, and lessons for over one million kids each year. The YEB mission is to help as many kids as possible discover and develop their passion while building critical skills for life.
YEB encompasses i9 Sports (the nation’s largest youth sports league franchisor), School of Rock (the most revolutionary music education school in the world), Streamline Brands (the leading franchisor of swim school concepts), US Sports Camps (the official provider of Nike Camps), and more premier youth activity brands. Please visit www.yeb.com to learn more.
Summary:
The Marketing Coordinator for School of Rock is a proactive and detail-oriented team member responsible for supporting key marketing projects that drive business growth. They assist in the day-to-day execution of marketing programs for domestic and international markets, helping to develop, coordinate, execute, and monitor email, digital, and social media campaigns. This individual will collaborate closely with the marketing team and other departments to support campaigns and initiatives that enhance customer engagement and global brand presence. The ideal candidate is highly organized, an effective communicator, and a critical thinker with a problem-solving mindset. They should have some prior experience across various marketing functions, including communications, advertising, branding, digital marketing, and social media. Additionally, this individual should be eager to learn and expand their expertise across a wide spectrum of marketing disciplines, demonstrating curiosity, adaptability, and a passion for continuous growth in a fast-paced environment.
Key Responsibilities:
- Research and develop content for social media and email campaigns
- Schedule posts and manage engagements across School of Rock’s national social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and YouTube
- Build and schedule franchise and consumer-facing email campaigns in HubSpot, ensuring targeted messaging and timely delivery
- Help coordinate logistics and provide administrative support for high-visibility brand events, trade shows, and sponsorship activations, including promotional communications, document tracking, and customer service
- Execute website content updates, including reviewing and editing resource articles, staff biographies, and other SEO-driven content to enhance search visibility
- Send monthly marketing reports to schools via mail merge, ensuring franchisees receive performance insights on their campaigns
- Maintain and update company franchise portals, ensuring all content is accurate, up-to-date, and aligns with brand standards to support prospective franchisees
- Traffic campaign assets and tracking URLs to the media buyer, ensuring timely delivery and proper implementation of digital ads
- Serve as a HelpDesk agent for staff inquiries related to marketing, providing support on branding, digital assets, campaigns, and other marketing-related requests
- Support the development and regular maintenance of internal resources and tools
Other responsibilities:
- Provide school staff with marketing training and support
- Proof marketing materials including email campaigns, print assets, digital assets, etc.
- General administrative support on complex marketing projects
Desired Skills and Experience
- Bachelor’s degree required
- 2 plus years of marketing experience
- Agency experience preferred
- Detail-oriented with the ability to manage projects from inception through execution
- Skilled at juggling multiple projects, setting priorities, and problem-solving
- Excellent communication skills, both verbal and written
- Ability to be adaptable and flexible under pressure
- Entrepreneurial, self-starter who gets excited about rolling up their sleeves and digging into the work
- Conducts themselves with a high level of professionalism
- Operates with high-integrity
- Brings a positive energy and personality to the workplace every day
- Exceptional execution, organization, and management skills
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