Social Media and Events Coordinator

The Social Media Coordinator plays a key role in enhancing Schoolcraft College’s online presence and engaging the College’s community. Reporting to the Director of Marketing, this position is responsible for creating, executing, and analyzing effective social media content and advertising campaigns across official Schoolcraft platforms. The role involves collaborating with departments across campus to support strategic goals, promote events, and increase visibility. Some nights and weekends may be required.

The mission of Schoolcraft College is to provide a transformational and inclusive learning experience designed to increase the capacity of all individuals and groups to achieve intellectual, social, and economic goals. We are committed to creating a positive impact on the communities we serve and value diversity in our students, staff, and programming.

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.

• Minimum two (2) years of experience in working with social media, preferably in higher education.

• Demonstrated proficiency in social media platforms, advertising tools, and content management systems.

• Demonstrated experience in creating and managing Google Ads, including analyzing performance metrics.

• Ability to multi-task and complete work in a fast paced, results-driven environment with changing priorities.

• Writing Skills: Ability to write reports, business correspondence, and procedure manuals.
• Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and governmental regulations.
• Communication Skills: Ability to effectively present information and respond to questions from prospective and current employees, and groups of managers.
• Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Reasoning Ability: Ability to solve practical problems and deal with a variety of instructions furnished in written, oral, diagram, or schedule form.
• Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Office Environment: This role may involve being in a stationary position in front of a computer, using a keyboard, mouse (or applicable equipment) and telephone. Communicating and exchanging information with individuals electronically or in person. This role may also involve standing and walking for periods of time, and the use of hands and moving objects of up to 10 lbs., and on occasion, up to 25 lbs.
• Noise Level: The noise level in the work environment is usually moderate.

M-F 8am-5pm / additional hours may be required

Pay Range is $21.13-$33.02

1

Develop, plan, execute, and monitor Schoolcraft College’s social media presence on all official Schoolcraft College accounts ensuring alignment with institutional goals. Collaborate with campus stakeholders who manage departmental accounts.

Yes

2

Yes

3

Yes

4

Yes

5

Yes

6

Yes

7

Yes

8

Yes

9

Yes

10

Performs other duties as assigned.

Yes