What are the responsibilities and job description for the Director of Marketing position at Schumacher Operations Inc?
Description
Schumacher Homes is an award-winning company which strives to be the best on your lot custom homebuilder providing the ultimate customer experience. We are the recipient of the National Housing Quality Award for excellence in construction standards and customer satisfaction and the recipient of the NAHB’s National Gold Winning Home of the Year demonstrating our continued leadership in architecture and design.
SPECIFIC RESPONSIBILITIES:
- Create complete visibility and transparency through all phases of the sales funnel, including creating customer segmentation and detailed analysis.
- Oversee the marketing budget and marketing allocation of marketing channels and be judicious in the analysis of the attribution of each channel: PPC, SEO, SEM, Display- retargeting, Social, Outdoor, TV, Print, Direct Mail, Nurturing/Drip Campaigns Conversions of website, etc.
- Lead the weekly Marketing/IT meeting to present results from the previous week, review the status of joint Marketing and IT initiatives and develop strategy for improved results.
- Plan marketing campaigns and marketing calendar and oversee developing assets and coordination with IT.
- Work with IT to improve the UX, design, content and conversion of the website.
- Responsible for planning and budgetary control of all digital marketing.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Develop strategies for low performing offices to increase visits to their location.
- Leverage all sales and conversion data to develop creative/unique new customer growth initiatives in various geographic locations.
- Perform ongoing analysis on the website to assess lead form conversions, landing page optimization and CRM conversions.
- Create and manage A/B testing when applicable.
- Manage the production of new TV and radio commercial concepts and implement methods to assess and report on results.
- Negotiate media contracts with outside vendors- SEO/SEM, outdoor, digital, newspaper, print.
- Communicate regularly with General Managers to maximize their ROI on their direct advertising budget.
- Travel periodically to visit remote offices and collaborate with General Managers on individual location goals and marketing initiatives.
Director of Marketing Benefits - We offer a competitive salary, comprehensive medical, dental, vision, life insurance plans, PTO (Paid Time Off), a homebuilding discount, and paid holidays. Additionally, we partner with Fidelity to offer a premier 401k Plan employer match. If you’re interested in being part of our dynamic growth, plus an integral part of a company who believes in working hard, having fun and producing results APPLY TODAY!
Requirements
- 6-8 years of experience in marketing management.
- Extensive experience in all aspects of digital marketing.
- Previous experience in residential construction, real estate or a related industry is preferred.
- Strong leadership qualities with good communication and interpersonal skills
- Strong understanding of customer and market dynamics and requirements.
- Proven leadership and ability to drive a marketing team.
- Able to operate in a fast-paced and changing market environment.
