Marketing Coordinator

Description

Are you a dynamic, detail-oriented marketing professional looking for an exciting opportunity to make a real impact? Scotsman is seeking a Marketing Coordinator to play a key role in driving brand visibility and engagement. In this multifaceted role, you'll be at the heart of our marketing initiatives—creating compelling collateral, managing digital updates, coordinating trade shows, and ensuring seamless internal and external communications. If you're passionate about marketing and love collaborating with cross-functional teams, this is the perfect opportunity for you!

We are dedicated to providing our employees with many different benefits:

• Included benefits:
• Employee life insurance and AD&D
• Short term and long term disability
• Company HSA contribution for HDHP
• Employee assistance program
• Financial wellness services through Truist Momentum
• Travel assistance through Lincoln TravelConnect
• 10 paid holidays
• Accrued Paid time off
• 5 prorated sick days
• Tuition Assistance
• Participation in annual performance based bonuses
• Voluntary benefit offerings:
• Medical insurance through Blue Cross Blue Shield
• PPO and HDHP with HSA through Health Equity
• Prescription benefits through Express Scripts
• Dental insurance through Delta Dental
• Vision benefits through VSP
• Medical and dependent care flexible spending accounts through Flores
• Additional voluntary life insurance and AD&D, including dependent coverage
• Supplemental plans through UNUM- Critical illness, accident insurance, hospital indemnity
• Group legal coverage and identity theft protection through Legal Shield
• 401k program with a company match
  

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Job Title

Marketing Coordinator

Function

Marketing

Reports to

Vice President of Marketing and Product Development

Mission

Provides marketing support for the brands. Responsible for internal / external communications, organizational tasks, graphic design and tradeshow coordination. Maintains department records and files. Updates electronic information as needed (website, sales tools, third party databases). Manages other assigned tasks with department priorities in mind. Works in coordination with other Marketing functions as needed.

Principle Activities

• Directly manage development of price lists, purchase programs, product literature, new product release packages, and website, ensuring effective promotion of Scotsman brand and timely delivery to the marketplace
• Create specification sheets, flyers, tradeshow collateral, presentations, email templates and other marketing collateral
• Assist with and coordinate on making website updates and changes
• Assist in updating and maintaining online tools - resource center, distributor locator updates, Scotsman Print on Demand site and Scotsman Merchandise Site
• Monitor and respond to marketing emails and website comment box inquiries
• Proofread dealer advertisements and marketing material for accurate product and brand information
• Maintain and update company collateral to corporate templates
• Communicate and coordinate projects with external vendors – Web developers, video production, industry publications, and translators
• Assist with receipt collecting and allocating marketing funds on a monthly basis. Track marketing budget
• Track inventory of marketing premiums, literature, banners, and tradeshow accessories
• Manage planning, coordination, and logistics for trade shows, conventions and meetings. Make recommendations to VP of Marketing on layout, format, and opportunities for improvement related to Scotsman presence at events
• Coordinate conference logistics including registering booth space and attendee badges, booking hotel accommodations, shipping marketing materials to and from shows, and creating show summaries for the Sales Team
• Handle and manage all outside requests for marketing support from sales channel partners
• Other duties as assigned
  
  

Financial/Risk Control

• Fulfill the financial control and risk management responsibilities inherent in the position.
• Conduct in accordance with the Company code of ethics policy at all times.
  
  

Qualifications

Education / Experience

• BA/BS degree preferred in Marketing, Business, Graphic Arts Design or related field
• 3-5 or more years of related work experience
  
  

Knowledge, Skills And Abilities

• Knowledgeable in graphic arts software programs (Adobe Creative Suite), with wide ranging knowledge and capability of latest technology pertaining to primary job requirements
• Proficient in Microsoft Office especially PowerPoint and Excel
• Familiarity with Constant Contact and / or Survey Monkey a plus
• Familiarity with video editing and photography a plus
• Experience with website HTML coding and Content Management Systems a plus
• Experience with administration of social media platforms (LinkedIn, YouTube, Facebook, Instagram)
• High level of energy and able to multi-task while meeting deadlines
• Highly creative and open to share new ideas and modify work based on team feedback
• Team oriented in approach and interactive with others
• Demonstrated capacity to take on greater responsibilities as needed
• Excellent attention to detail, organizational and problem solving skills
  
  

Office and Travel Work

Local travel required (10%). Limited overnight travel required (5%).

Must be able to work in Scotsman office 5 days per week