What are the responsibilities and job description for the SCRAM Systems is hiring: Paid Media Specialist in Charleston position at SCRAM Systems?
SCRAM Systems Paid Media Specialist
Location : Charleston, West Virginia
Job Summary : We are seeking a motivated and detail-oriented Paid Media Analyst to join our marketing team. In this role, you will be responsible for planning, executing, analyzing, and optimizing digital paid media campaigns across various platforms. You will work closely with cross-functional teams to achieve performance goals and maximize ROI for our digital marketing efforts.
Duties / Responsibilities :
- Develop, execute, and optimize paid media campaigns across various channels to achieve specific marketing goals.
- Monitor campaign performance metrics with a focus on ROI.
- A / B test ad variations, analyze results and make data-driven adjustments to improve campaign performance.
- Generate insightful reports to communicate campaign performance to internal stakeholders.
- Manage and allocate budgets effectively across different campaigns and channels.
- Monitor budget utilization and adjust as needed to ensure optimal performance.
- Stay up to date with the latest trends and best practices in digital paid media.
Skills / Abilities :
Education and Experience :
Physical Requirements (With or without reasonable accommodation) :
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