What are the responsibilities and job description for the Performance Marketing Manager position at SeaDream Yacht Club?
Join SeaDream Yacht Club and help shape the future of luxury travel marketing! We are looking for an innovative and data-driven marketing professional who thrives in performance marketing, paid media, and analytics. If you're passionate about creating compelling campaigns, collaborating with talented teams, and driving growth through strategic digital initiatives, we invite you to become part of our dynamic, international team. Your creativity, analytical skills, and passion for excellence will contribute directly to delivering unforgettable experiences to our guests around the world.
Roles & Responsibilities:
- Paid Media & Performance Marketing (50%)
- Develop and manage paid media campaigns
- Optimize ad creative and audience targeting
- Conduct A/B testing on ad creatives, landing pages, and CTAs
- Monitor budgets based on performance data and work with marketing director to adjust budgets.
- Ad Creative & Collaboration with Design (20%)
- Brainstorm, develop, and pitch ad creative ideas
- Work with marketing director to provide clear creative briefs, ensuring ads are optimized for each platform and ad format.
- Work closely with the designer and content managers to execute
- Continuously test and iterate on creatives based on performance data.
- Analytics & Data Tracking (25%)
- Set up and manage tracking
- Analyze campaign performance, identify trends, and provide data-driven recommendations
- Build marketing dashboards and reports
- SEO & Organic Growth Strategy (10%)
- Work with content manager to develop an SEO strategy
- Optimize on-page SEO
- Monitor SEO performance and organic traffic growth
Requirements:
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- 3-5 years of experience in performance marketing or growth marketing
- Hands-on experience with Google Ads, Meta Ads, and other paid media platforms.
- Experience collaborating with designers, and content teams to produce marketing assets.
- SEO knowledge, including content strategy, keyword research, and technical SEO best practices.
- Ability to manage campaign budgets, optimize ad spend, and track performance metrics.
- Experience with A/B testing, landing page optimization, and conversion rate optimization.
- Strong skills in data visualization and reporting
Salary : $75,000 - $90,000
