Integrated Associate Media Director

**This is a hybrid position in NYC - MUST be abe to come in office 1-2x/week**

The Media Director is a senior-level role. The primary responsibility of the Media Director is to oversee the planning, implementation, and optimization of media campaigns across various channels to meet our marketing and advertising goals.

Key Responsibilities (other Duties As Assigned)

• Collaborate with team members to develop comprehensive media strategies aligned with our marketing objectives and target audience.
• Lead the media planning process, which involves researching and selecting media channels, negotiating media rates, and managing media budgets. Stay up-to-date with industry trends and emerging media platforms to identify new opportunities for reaching the target audience effectively.
• Oversee the execution of media campaigns across various channels, such as TV, radio, print, digital, social media, and out-of-home. Ensure campaigns are launched efficiently, within budget, and in line with the established strategy.
• Manage a team of media planners and buyers, providing guidance, support, and mentorship.
• Delegate tasks effectively, review work quality, and foster a collaborative and positive work environment.
• Collaborate with internal stakeholders and clients to understand their business objectives, marketing goals, and target audience. Attend client meetings, presentations, and discussions to provide media expertise, address concerns, and present campaign results.
• Develop and maintain relationships with media vendors, negotiate contracts, and secure favorable rates and placements. Stay informed about industry changes, new advertising opportunities, and emerging media technologies.
• Utilize analytical tools and platforms to measure and analyze the effectiveness of media campaigns. Prepare comprehensive reports, highlighting key performance metrics, insights, and recommendations for future campaigns.

Qualifications

• Bachelors degree in Marketing, Advertising, Communications, or a related field. A masters degree is a plus
• At least 5-7 years experience in media planning, buying, strategy and campaign management, execution, and strategy, within a media agency.
• In-depth knowledge of various media channels, including digital, social, traditional, and emerging platforms
• Strong analytical skills and proficiency in data analysis tools to measure campaign performance and identify optimization opportunities
• Excellent communication and presentation skills, with the ability to articulate media strategies and campaign results to internal teams and clients
• Leadership abilities to manage and motivate a team, delegate tasks effectively, and foster a collaborative work environment
• Strong negotiation skills to secure favorable media rates and placements
• Familiarity with media research tools and industry trends
• Ability to multitask, prioritize, and meet deadlines in a fast-paced, dynamic environment
• Passion for the media industry and staying up-to-date with industry trends
• Tolerance for ambiguity; creative problem-solving; a willingness to independently research and identify solutions when established approaches may not be known