What are the responsibilities and job description for the Marketing Manager, Fan Acquisition position at Seattle Sounders FC & Seattle Reign FC?
JOB TITLE : Marketing Manager, Fan Acquisition
CLUB : Seattle Sounders FC and Seattle Reign FC
DEPARTMENT : Business Strategy & Analytics
REPORTS TO : Senior Director of Lifecycle Marketing
TYPE : Full-Time Regular
FLSA : Exempt
TYPE : Individual Contributor
OUR CLUBS
Seattle Sounders FC and Seattle Reign FC are entering an exciting new era as one soccer family with a shared commitment of excellence and growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness.
POSITION SUMMARY
The Marketing Manager, Fan Acquisition is focused on driving acquisition at the top of the funnel for both brands, Seattle Sounders FC and Seattle Reign FC. This role has ownership over ticketing campaigns going to market to non-season ticket holders and is focused on creating demand for single match tickets, season memberships and delivering qualified leads to our ticketing team. This role is pivotal in shaping strategies and initiatives through the effective use of data, analytics, and technology solutions. This role works hand in hand with our paid marketing manager to creatively bring to market campaigns and drive top and middle of funnel movement.
The Marketing Manager, Fan Acquisition will also be tasked with building, scaling, and automating programs through use of tooling and technology while working closely with the BI team to operationalize the process of bringing campaigns to market. This role is also key in working in conjunction with our Corporate Partnership team to bring to market creative activations and partnerships that drive new fan acquisition.
ESSENTIAL DUTIES & RESPONSIBILITIES
Campaign Execution :
- Responsible for developing and executing email campaigns to drive new lead engagement, nurture leads, and optimize conversion rates
- Create and implement multi-channel campaigns to generate new leads
- Management of campaigns and products in market that align with key fan personas
- Ownership over influencing single match ticket sales, promotions, and packages that go to market to influence new fan acquisition
Strategy
Reporting & Analytics :
Tools & Technology :
Other duties as assigned.
QUALIFICATIONS
WORK ENVIRONMENT
COMPENSATION, BENEFITS & PERKS
We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits.
The annual salary range for this position is $70,000 - $90,000. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.
Our Total Rewards package for full-time team members includes :
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA people and people with disabilities are encouraged to apply.
The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you'd like to request an accommodation in the application or interview process, please do so by emailing the People & Culture Team.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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Salary : $70,000 - $90,000
