What are the responsibilities and job description for the Marketing Specialist position at SeaWorld Orlando?
At SeaWorld, we are passionate about caring for animals. In fact, we have already rescued over 41,000 animals. Join us and help bring joy, excitement, and lasting memories to people from around the world. We are seeking enthusiastic, dedicated, and hard-working individuals in a wide variety of roles. Join us and play an important part on our incredible team!
What you get to do:
As a Marketing Specialist, you will support SeaWorld Orlando and Aquatica Orlando Pass Member program. You will:
- Oversee the Orlando Parks Pass Member program, focusing on acquisition, increasing visitation, and retention of current members for SeaWorld and Aquatica Orlando
- Development and execution of the Annual Pass communication plan, including website and email channels
- Content management for the Pass Member website and monthly blog
- Analyze weekly reports and provide insight and recommendations for action
- Manage any purchase order requests for Annual Pass
- Write / Email briefs targeting Pass audiences to drive visitation. Monitor timelines, ensure stakeholders approve.
- Work closely with in-park revenue teams to secure, build, and promote Pass Member offers that contribute to the overall financial plan revenue
- Collaborate closely with all Florida United Parks and corporate partners to align and share best practices
- Track results of Annual Pass programs and rewards
- Lead pricing updates for admission products and communicate via promotions announcements to in-park teams.
- Contribute to the development and execution of the annual marketing planning process including new attractions, shows, events, culinary locations, and other park initiatives
- Assist with Social, Promotion, Public Relations, and Brand projects as needed
- Perform other duties as assigned
What it takes to succeed:
- Bachelor’s degree in Marketing, Business, or Communications preferred and/or equivalent experience and training
- Three years of proven experience creating or building a customer loyalty program and/or experience with customer relationship management (CRM) systems preferred
- Must have excellent written and verbal communication skills with ability to adapt communication style to different audiences
- Can work and thrive in high pressured environment with the ability to multi-task and hit deadlines on time
- High work standards and degree of attention to detail
- Project management from start to finish; assumes responsibility & accountability for assignments and tasks
- Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
- Physical ability to stand for multiple hours and lift or move 40-pound objects
- Must be proficient in Microsoft Office applications
- Must be available to work varying shifts/hours based on business need, to include nights, weekends and holidays
- Must be at least 18 years old
- Possession of a valid state driver’s license preferred
