Content Creator

Job Description Summary:

Effectively represent the See’s Brand and communicate with existing and potential customers through See’s social media platforms. Leverage creative, strategic and analytical skills to solve seasonal and ongoing business challenges through social media. Grow audience and engagement numbers through community and content engagement is the key focus of this role.

The Social Media Engagement Marketing Associate is a self-starter who is passionate about social media and creating sweet social content that builds strong relationships with See’s customers.

The pay range for this position is expected to be $75k-$90k annually however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

POSITION RESPONSIBILITIES:

• Co-own social media content calendar from ideation to execution with input from Marketing Manager.
• Use social listening and publishing tools to publish content, identify influencers and opportunities, monitor and engage in conversation and manage assets as well as other content.
• Strengthen relationship with our online community by responding promptly to questions and comments as the See’s brand, using proper tone and voice across all social media channels and in social direct messages.
• Work with Customer Care team as needed in relation to customer service-related engagements on social channels. Requires occasional weekend responsibilities during key time periods.
• Drive community growth and engagement across all channels with relevant hashtags, alignment to trends and interests of the audience.
• Attend and capture content during specific production runs at factories, onsite events (to include shop Grand Openings, etc.), and any other major See’s Events / Activations.
• Internal leader of social creative best practices.
• Research and identify new technology and innovation appropriate for See’s in the ever-evolving digital trends on Facebook, X, Instagram, Pinterest, TikTok and any emerging platforms.
• Make strategic recommendations to pivot campaigns as needed.
• Track analytics to establish key success patterns and target demographics.
• Prepare reports that detail key metrics and make recommendations on strategy pivots based on findings.
• Assists team with influencer strategy and cultivation.
• Seek out and coordinate celebrity gifting opportunities.
• Embrace and express See’s company and brand values.
• Performs special projects as assigned by management.
• Responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness.
• All See’s staff must be committed to the company’s core principles and workplace values, including diversity and inclusion.

CORE CAPABILITIES:

• Exceptional verbal, written, and interpersonal communication skills
• Master of social media best practices
• Be a strong storyteller with a creative eye for aesthetics
• Self-starter and resourceful problem-solver
• Social media curiosity and an affinity for popular culture and content
• Have a passion for food (sweet tooth helps)
• Basic understanding of social media analytics
• Strong customer-facing communication
• Ability to thrive in a fast paced, always-on social media environment while being detail-oriented
• Project management
• Ability to make effective and efficient time management decisions
• Prepare and assess success of programs against Key Performance Indicators (KPIs)

MINIMUM QUALIFICATIONS:

• Three years of hands-on B2C social media community management experience.
• Sprout Social, Canva, Google Analytics and Curalate experience a plus.
• Strong analytic and problem-solving skills; detail-oriented mind-set. Ability to manage multiple projects and priorities.
• Bachelor degree in Marketing or related field required; equivalent related work experience may be considered in lieu of degree.
• Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.

The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.