Marketing Director (Solar/ Clean Energy Industry)

Position : Marketing Director

Location : Brooklyn, NY

Reports to : VP of Sales & Marketing

Hours : Full-time, 40 hours per week (some evenings / weekends)

About the Position

We are seeking an experienced and creative Marketing Director to lead and execute our marketing strategies, elevate our brand, drive customer engagement and lead generation. The ideal candidate will be responsible for overseeing all aspects of our marketing initiatives, from strategy development to implementation, to help us expand our footprint and impact in the renewable energy market.

Responsibilities :

• Marketing Strategy & Leadership

Develop and execute a comprehensive marketing strategy that aligns with the company’s goals and values.

Enhance Brooklyn SolarWorks' brand presence and messaging to establish a stronger identity in the NYC market.

Oversee content strategy for blogs, social media, email campaigns, and video production.

Manage the company’s online presence, including SEO / SEM strategies, PPC campaigns, and website optimization.

Cultivate relationships with media, influencers, and community organizations to promote Brooklyn SolarWorks’ mission.

Own the performance of Brooklyn SolarWorks Brand Ambassador / Canvass field team.

Establish KPIs for marketing efforts and track performance using analytics tools.

Required Skill Set

Preferred Skill Set

Benefits / Compensation :

Interview Stages :

Candidate Applies - Resume is Reviewed - Screening Process - Interview Request - Interview Conducted (2-4) - Hire is made.

Remote Status

N / A

Travel %

How to Apply :

Interested applicants must provide a resume to be considered. Candidates may apply through :

Career’s Page : https : / / brooklynsolarworks.com / careers /

Email : careers@brooklynsolarworks.com

General Application Link : https : / / shorturl.at / BL9CL

About Brooklyn SolarWorks

Brooklyn SolarWorks was founded in 2015 with a purpose and mission to make “solar” appealing, easy, and available for all Brooklyn’s urban homeowners. To meet the challenges of installing solar on NYC rooftops, BSW has pioneered a one-of-a-kind solar canopy design and developed unique installation methods.

Brooklyn SolarWorks is a trailblazer in New York City's solar energy industry, specializing in innovative and aesthetically pleasing solar panel installations for urban spaces. We are passionate about making solar energy accessible and practical for city dwellers while contributing to a cleaner and more sustainable future. If you’re eager to be part of a mission-driven organization committed to environmental innovation and urban sustainability, we want to hear from you.

Why Brooklyn SolarWorks

We are committed to building a diverse, sustainably minded, comfortable and ever-growing team that allows us to deliver a high degree of customer satisfaction and provide them with clean energy solutions. We believe and advocate for work-life balance and growing at a manageable pace. Our staff and our customers are who we are, and here, their voice truly matters. To get a sense of our culture and environment check out our social media channels : IG, TikTok and FB : brooklynsolarworks, Twitter : bksolarworks.

Company Values : Inquisitive, Committed, Adaptable, and Passionate.

Awards

2023 Employee Satisfaction Survey

Brooklyn SolarWorks offers equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, language, religion, age, sex, national origin, citizenship, immigration status, disability status, genetics, family or marital status, protected veteran status, sexual orientation, gender / gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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Salary : $120,000 - $180,000