What are the responsibilities and job description for the Digital Acquisition Manager position at Seen Finance, Inc.?
Company Overview :
Seen is a financial technology company working with partners to provide innovative financial products to customers who otherwise do not have access to mainstream financial products. Seen is committed to financial inclusion, delivering exceptional value and customer satisfaction to its customers.
Position Overview :
We are looking for a dynamic and experienced Digital Acquisition Manager to join our Growth team to own and enhance the site and application experience while driving incremental acquisition. The Digital Acquisition Manager will be responsible for leading the design, optimization, and continuous improvement of our website and mobile applications. This role will ensure that our digital properties are aligned with the needs of our customers while meeting business objectives and delivering superior performance. The ideal candidate will have a strong background in site data, digital marketing channels, web and mobile app management, and a deep understanding of the credit card or financial services industry.
Responsibilities :
- Site and Application Ownership : Oversee the user experience across our website and mobile applications, ensuring seamless functionality, ease of navigation, and consistent branding.
- UX Optimization : Lead initiatives to optimize user experience, including A / B testing, feedback gathering, and implementing improvements based on data-driven insights.
- Acquisition Analytics : Define KPIs, monitor performance, and analyze customer behavior across digital touchpoints to make data-backed recommendations. Serve as the owner for site and application data.
- Project Management : Manage projects related to website and app design, functionality enhancements, content updates, and troubleshooting. Able to provide clear intent and requirements to Tech and Creative partners.
- Collaboration : Work cross-functionally with Legal, Compliance, Risk, IT, and customer support teams to align digital experiences with business goals and customer needs.
- Customer-Centric Approach : Advocate for the customer by staying updated on industry trends, competitor strategies, and emerging technologies to ensure we remain at the forefront of digital innovation.
- Compliance and Security : Ensure that digital properties comply with regulatory standards, security protocols, and accessibility guidelines specific to the financial industry.
- Team Leadership : Mentor and guide junior team members, fostering a culture of collaboration, innovation, and continuous improvement.
- Vendor Management : Serve as the internal lead for Marketing related data, tech, creative, and / or operation 3rd party partners.
- SEO Strategy & Execution : Develop and execute SEO best practices, including keyword research, on-page optimization, content creation, and backlink strategies, with a focus on improving the user experience and site rankings.
- Cross-Channel Integration : Create Digital Marketing Channel Strategy to further drive traffic to our application, promoting customer growth and increasing marketing ROI.
Requirements :
Why Join Us :
More...
Seen values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at Seen.com.
If you're passionate about driving growth, shaping the future of fintech, and making a positive impact on people's financial lives, we'd love to hear from you. Join us in our mission to revolutionize the credit card industry and empower individuals to achieve financial freedom with Seen. Apply now and be part of our journey!
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