Sr. Manager, E-Commerce, Transmedia

Description

Hybrid Work Model

Job Summary:

The primary purpose of this position is to develop and implement the strategy for all SEGA e-commerce platforms for SEGA’s Transmedia West consumer products division. This role will oversee all SEGA and Atlus IP e-shops across the Americas and Europe including but not limited to Sonic the Hedgehog, Persona, Metaphor, Shnobi, Jet Set Radio and many more.

Duties and Responsibilities:

SEGA Shops and Atlus Shop

• Develop the strategy for SEGA Shops and e-commerce, working with global teams as needed
• Leverage Brand Marketing initiatives, capitalize on brand buzz to launch and drive products
• Focus on Product Development to create differentiated product assortments for official SEGA stores that is different from SEGA licensed products at retail.
• Build and maintain strong relationship with e-com vendors to maximize sales performance, expand category offerings and elevate onsite shopping experience.
• Monitor and analyze e-com vendor performance, addressing issues and identifying opportunities
• Manage full e-commerce P&L responsibilities and reporting as needed including quarterly forecasts, annual budgeting and analyzing key data and KPIs
• Regularly review and refine the product mix based on sales performance, customer feedback, and market trends to enhance category share and sales.

Amazon & Walmart

• Develop Amazon and Walmart merch strategy for Print-on-Demand, Merch-on-Demand, etc.
• Leverage Amazon best practices to manage Amazon brand stores and Merch on Demand for SEGA franchises in US and EU markets, including day to day management, update/linking partner ASINs, provide opportunities and recommendations for growth.
• Responsible for Amazon Advertising strategy, management of budget, weekly reporting and tracking ROAS to ensure effectiveness of campaigns and drive traffic and revenue.
• Manage Day to day of SEGA and Amazon MOD relationship.
• Analyze and understand the Licensed Apparel competitive landscape and market trends
• Organize and lead quarterly business review meetings with retailer e-commerce divisions

DTC and Retailer E-com sites

• Develop and implement the strategy for each retailer.com to promote SEGA licensed products
• Manage webstore relationships with all SEGA and Atlus Licensees alongside account managers to plan e-commerce line, webstore visuals and marketing approvals.

Other Duties/Requirements:

• Work closely with Marketing teams to align product drops and secure marketing support for launches.
• Be the point of contact for all SEGA and Atlus webstore and e-commerce facing development 
• Provide high level overview to executives of the growth of the programs.
• Manage SEGA and Atlus customer facing webstores by working with licensees, and e-commerce vendor.
• Manage Amazon Merch-on-Demand across multiple sites.
• Work with internal teams for marketing planning for product drops to support company initiative.
• Oversee forecasting and financial planning for all ecommerce 
• Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork.  In-office attendance is required for the following reasons:
  • For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.
  • To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.
  • To enhance the sharing of information necessary to effective job performance and product creation. 
  • To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.

Qualifications

Qualifications and Skills:

• 7 years of e-commerce, and/or merchandising experience is mandatory.
• Experience with strategic planning and full e-commerce and Amazon management is necessary.
• Fashion, toys and collectibles experience desirable, as well as knowledge of finance and legal documents. 
• Experience as Licensee and Licensor is preferred. B.A. or equivalent work experience.
• Strategic thinker with ability to develop e-commerce strategy
• Excellent writing and communication skills.
• Solid knowledge of Microsoft Word, Excel, PS
• Solid organizational skills.
• Ability to multi-task and meet multiple deadlines. 

Salary : $142,000 - $160,000