What are the responsibilities and job description for the Growth Marketing Manager position at selfpublishing.com?
About Us
At selfpublishing.com, we help people turn their ideas into published books and their books into lasting impact. Our mission is to empower authors to achieve their publishing goals and reach readers around the world. With a vibrant community of over 7,000 authors in 90 countries, we've become the go-to resource for writing, self-publishing, and book marketing. We"re aiming to help 100,000 authors publish by 2035—and we're just getting started.
If you're a creative and data-driven marketer who thrives on scaling things that matter, you'll fit right in.
The Role: Growth Marketing Manager
We're looking for a growth-focused marketer to lead and scale our customer acquisition efforts. You'll own our paid media strategy, optimize funnels from first click to booked call, and continuously refine the systems that bring new authors into our world.
This role blends performance marketing, conversion rate optimization (CRO), and automation with a test-and-learn mindset. If you live for tweaking landing pages, analyzing ROAS, and building efficient, scalable marketing systems—this might be your dream job.
Mission/Purpose
Drive scalable user acquisition, enhance the end-to-end customer journey, and lower customer acquisition costs through a strategic blend of paid media, funnel optimization, and technical marketing execution. This role sits at the intersection of performance marketing and growth strategy, with a strong focus on conversion rate optimization (CRO) and automation.
Key Responsibilities
Growth Strategy & Paid Media (40%)
What We're Looking For
Must Know
HubSpot, Google Ads, Meta Ads Manager, GA4, Zapier, Typeform, WordPress, Funnelytics, Excel/Sheets, Slack, Asana
Nice To Know
Looker Studio, Clickfunnels, Unbounce, TikTok Ads, YouTube Ads, Segment, Supermetrics
Ready to Apply?
If you're ready to lead and scale growth for a brand with massive momentum—and help people publish life-changing books in the process—click below and let's talk.
PI268021322
At selfpublishing.com, we help people turn their ideas into published books and their books into lasting impact. Our mission is to empower authors to achieve their publishing goals and reach readers around the world. With a vibrant community of over 7,000 authors in 90 countries, we've become the go-to resource for writing, self-publishing, and book marketing. We"re aiming to help 100,000 authors publish by 2035—and we're just getting started.
If you're a creative and data-driven marketer who thrives on scaling things that matter, you'll fit right in.
The Role: Growth Marketing Manager
We're looking for a growth-focused marketer to lead and scale our customer acquisition efforts. You'll own our paid media strategy, optimize funnels from first click to booked call, and continuously refine the systems that bring new authors into our world.
This role blends performance marketing, conversion rate optimization (CRO), and automation with a test-and-learn mindset. If you live for tweaking landing pages, analyzing ROAS, and building efficient, scalable marketing systems—this might be your dream job.
Mission/Purpose
Drive scalable user acquisition, enhance the end-to-end customer journey, and lower customer acquisition costs through a strategic blend of paid media, funnel optimization, and technical marketing execution. This role sits at the intersection of performance marketing and growth strategy, with a strong focus on conversion rate optimization (CRO) and automation.
Key Responsibilities
Growth Strategy & Paid Media (40%)
- Own and manage paid acquisition across Google, Meta, YouTube, TikTok, etc.
- Launch and optimize high-performing ad campaigns with compelling creative
- Build landing pages and offers for cold and warm traffic
- Manage media budgets, forecasts, and ROAS targets
- Test new channels, audiences, and funnel strategies regularly
- A/B test pages, headlines, CTAs, offers, and sequences
- Use Hotjar, GA4, and HubSpot to spot drop-offs and fix them fast
- Collaborate with design/content teams to enhance UX, speed, and clarity
- Launch tripwires, low-ticket offers, and upsell flows
- Optimize every step from ad click to qualified appointment
- Build and manage workflows, nurturing sequences, and lead scoring in HubSpot
- Handle tracking—UTMs, pixels, custom audiences—like a pro
- Integrate tools like Zapier, Typeform, Sheets, dashboards, etc.
- Maintain CRM data hygiene and attribution accuracy
- Collaborate on lifecycle messaging and segmentation strategy
What We're Looking For
- 5 years in growth marketing with strong experience in paid media CRO
- Managed $200K /year in ad spend across multiple platforms
- Power user in HubSpot (workflows, segmentation, scoring, A/B testing)
- Proven ability to build high-converting funnels and offers
- Analytical, data-driven, and detail-oriented
- Excellent communicator, both written and verbal
- Proven track record of increasing ROAS and reducing CAC
- Background in SaaS, EdTech, or high-growth startups
- Agency experience or freelance hustle mentality
- Familiar with SEO, content repurposing, or PLG strategies
Must Know
HubSpot, Google Ads, Meta Ads Manager, GA4, Zapier, Typeform, WordPress, Funnelytics, Excel/Sheets, Slack, Asana
Nice To Know
Looker Studio, Clickfunnels, Unbounce, TikTok Ads, YouTube Ads, Segment, Supermetrics
Ready to Apply?
If you're ready to lead and scale growth for a brand with massive momentum—and help people publish life-changing books in the process—click below and let's talk.
PI268021322
Salary : $200,000
