What are the responsibilities and job description for the Field Marketing Manager position at Semgrep?
About Semgrep
Our mission is to make world-class software security available to everyone. This means building program analysis tools that are open source, easy to use, powerful, and fast. It also means building a team with security expertise and a passion for great developer experiences. Most of all, it means working with honesty and respect in a diverse community of dreamers and builders. We've redefined static analysis tooling by committing to all of these, and turned our project, Semgrep, into an essential safeguard for code at Snowflake, Dropbox, and more.
About the role
As a Field Marketing Manager, you'll report into the Partner and Field Marketing team within the Revenue Marketing function and will be responsible for building and executing localized marketing programs to scale Semgrep's growth on the East Coast and Central Regions. You'll partner closely with local sellers in addition to global marketing counterparts across product marketing, design, web dev, and events and integrated campaigns in order to increase new business pipeline and revenue in owned territoriesWhat you'll achieveCampaign Strategy and Execution : Plan, execute, and manage regional marketing programs, including events, roadshows, webinars, and account-based marketing initiatives.Tailor global marketing campaigns to align with local market needs and audience preferences.Collaboration with Sales Teams : Partner with sales teams to align marketing efforts with sales goals and regional priorities.Ensure seamless lead handoff and follow-up through close collaboration with sales.Event Management : Partner with Event Marketing to organize and oversee local field events such as conferences, local seminars / workshops, or partner happy hours.Manage event logistics, vendor relationships, and post-event follow-up activities.Data and Analytics : Track and measure the success of marketing initiatives, including ROI, lead generation, and pipeline growth across target accounts in your region.Use data insights to refine and optimize future marketing strategies.Customer Engagement : Localize content, promotions, and outreach to enhance customer experiences.Build relationships with customers, partners, and industry influencers.Budget Management : Manage the field marketing budget, ensuring optimal allocation of resources.You are ideal for this role if you haveBachelor's degree in Marketing, Business, or a related field.3-5 years in field marketing or a similar role, preferably in B2B or technology industries.Strong project management and organizational skills.Excellent communication and interpersonal abilities.Proficiency in marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).Data-driven mindset with the ability to analyze metrics and generate insights.Strong experience with cross-functional teamwork, especially with Sales, Product, and Marketing, and Executive teamsProven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners.Results-oriented, adaptable, and a self-starter.Agile and able to work effectively in a fast-paced, collaborative environment.Creative mindset to help translate brand and vision into engaging event experiences and campaigns.Compensation
Salary Range : $150,000 - $165,000
Our compensation package includes equity and benefits in addition to salary.
Please note that the range listed is for someone based in the San Francisco Bay Area.
What we offer
Our goal is to competitively and fairly compensate every Semgrep employee with a system that equally rewards those who are vocal and those who are less comfortable making demands during the final steps of the hiring process. To that end, we generate internal compensation bands that are used when discussing and negotiating salaries. We update these based on market data to make sure they're above the average for comparable roles.
We also invest in our employees' well-being and long term success with comprehensive health plans, generous vacation time, 401k, learning stipends, and more. Our benefits are for everyone, so that you're taken care of, and we work with individuals to make sure they have what they need, whether that's quiet work space, adjusted hours, or something else.Who we are
We have people from France and the Philippines, physics and philosophy, formal methods research and full fledged corporations. We're new parents and new grads, aspiring authors and aspiring Americans, dog lovers and dogfooders. We get together often to bike, bake, and meet up in parks. In our interactions, we believe respect and honesty go hand in hand, and prioritize both.
Semgrep is an equal-opportunity employer seeking a diverse range of backgrounds. We value who you are - including your cultural heritage, your socioeconomic status, your age, your race, your gender, your sexual orientation, your disabilities. We value what's vitally important to you - your family, your religion, your politics. We value what you love in this world - your music, your weekend pursuits. We believe in welcoming varied professional backgrounds, educations, and interests. If you're exceptional in your role, believe in Semgrep's mission, and treat Semgrep's values as your own, you belong here.
Salary : $150,000 - $165,000
