Operations Specialist

Job Summary

The Operations Specialist will be responsible for driving occupancy through strategic marketing initiatives and cultivating strong relationships with potential residents and their families while promoting the company. Additionally, this role will lead and build a team of department directors, directly impacting and shaping the culture. The position will prepare department leaders to manage responsibilities related to Assisted Living operations and project management. This role will float to different communities as needed.

Qualifications:

·       A sensitivity and aptitude for working with the elderly and/or disabled persons.    

·       Possess skills to communicate effectively with co-workers, those you may supervise or tenants and their families.

·       A minimum of 3 years’ experience working with the senior population.

·       Must pass a criminal background check.

·       Possesses a Bachelor’s degree in the preferred areas Healthcare Administration, Hospitality Management or Business.

·       Has 3-5 years of management or healthcare related experience including Sales and Marketing.

·       Previous experience in the senior living industry.

·       Possessing budgeting and staffing experience.

·       Proficiency in Microsoft Office tools and Microsoft Outlook.

·       Possessing excellent communication and language skills.

·       Must be screened for TB.

Responsibilities

·       Travel and support communities with needs in the areas of the Executive Director and Sales & Marketing roles.

·       Responsible for establishing and maintaining the professional image of the community;

·       Performs an active part in leadership and shares responsibility of operation of a 24/7 community; including a willingness to be ‘on call’ for emergencies;

·       Provides organizational structure and ensures effective and efficient daily operations;

·       Delegates responsibilities in accordance with short-term and long-term objectives;

·       Leads and directs quality assurance program ensuring exceptional care and employment environment to include meeting monthly with tenants and staff and ensures that feedback is received and documented;

·       Support and lead departmental directors in creating measurable goals and setting expectations on quality;

·       Develops positive working relationships and open communication with supervisors, staff, residents, resident representatives and volunteers through their attitude, direct teaching and coaching. Leading by example is critical;

·       Execute and maintain brand standards and guidelines for Better Living Management Services and their respective clients.

·       Execute and implement comprehensive marketing strategies to attract potential residents to our assisted living facility.

·       Conduct market research to identify target demographics and assess competitor offerings.

·       Create compelling marketing materials, including brochures, advertisements, and digital content, to effectively communicate the benefits of our facility.

·       Build and maintain relationships with referral sources, such as healthcare professionals, social workers, and community organizations, to generate leads.

·       Coordinate and participate in community events, workshops, and seminars to raise awareness of our facility and establish our presence in the community.

·       Conduct tours of the facility for prospective residents and their families, highlighting the amenities and services we offer.

·       Uphold our commitment to providing exceptional customer service and fostering a supportive and welcoming environment for residents and their families.

·       Responsible for investigating and reporting incidents of suspected tenant maltreatment (abuse, neglect or financial exploitation);

·       Person responsible for health or safety hazards in the building or on the grounds, including establishing routine tests of building “Emergency Plans” and systems and update these plans and systems as necessary, with training for staff;

·       Content moderation (comment sections, direct messages, reviews, etc.)

·       For all channels, write, proofread, and edit creative and technical content as needed.

·       Maintain marketing budgets.

·       Analyze and report on the performance and efficiency of campaigns developing key performance indicators and benchmarks.

·       Conduct market research and analyze trends to identify new marketing opportunities, competitor offerings and demographic data.

·       Maintains an up-to-date knowledge of current trends and new developments in the assisted living and senior housing field;

·       Ensures building is in compliance with federal state and local standards and regulations. Is available for license surveys;

·       Manages and assists in preparation of the annual budget, capital replacement plan, and fiscal activity;

·       Monitors and manages on a monthly basis, the financial condition of the project, oversees all building expenditures and reports/consults with supervisor on budget variances;

·       Responsible for compliance with HR policy and the overall employment environment and standards;

·       Teaches philosophy, and leads with departmental support a staff retention, staff engagement program that includes, hiring practices, orientation, training, reeducation and recognition;

·       Responsible for Business Office tasks, including resident billing, invoicing, collections, and financial record-keeping, if a Business Office Manager is not in place.

·       Other duties as assigned.