What are the responsibilities and job description for the Manager, Digital Lifecycle Marketing position at Sensor Tower?
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About this role :
This role is crucial to Sensor Tower's growth and work with our digital marketing team for all enterprise growth initiatives. You work closely in a cross-functional role with both Sales and Marketing to strategize and execute programs designed for organic growth and paid acquisition. You'll focus on building a high-performing team with the goal of driving leads, growing pipeline, and promoting customer engagement.
Salary range : $100,000 - 120,000
What you will do : Deeply understand the app ecosystem and design a demand generation strategy that is innovative and appropriate.Own lead and pipeline metrics. Develop reporting on key KPIs, assess pipeline health, and identify key challenges and priorities.Design and execute end-to-end programs that create demand and accelerate existing opportunities.Measure and report campaign performance, rigorously A / B test, and optimize our communications across channels.Partner closely with sales, marketing, operations, and data to develop a coordinated strategy for both inbound and outbound lead generation.Accountable for marketing contribution to sales pipeline and revenue.Collaborate with Sales and Marketing to ensure effective execution of ABM campaigns to targeted accounts.>
Experience you can bring :
Experience driving enterprise demand for a freemium SAAS business.Proven leader who has a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics.Experienced team leader who knows how to build and inspire a high functioning team.Data-driven and technically fluent - You use data to improve decision making and have experience and comfort with a range of marketing tools to maximize impact.Customer-centric and driven by insights - You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns.Great at building cross functional relationships. You've worked closely with data, sales, content and operations partners.Familiar with systems like Marketo, Salesforce, Outreach, and ZoomInfo.Familiar with account-based marketing methodologies.Willing to work in a collaborative and results-oriented team environment.Capable of driving growth strategies but also can get in the weeds to execute or mentor.>
10,000 - $120,000 a year
About Sensor Tower
Sensor Tower cultivates responsibly sourced market intelligence that provides visibility into the trends shaping the global digital economy. Our customers use these insights to help them make better business decisions.
Why Sensor Tower?
Our flexible work environment allows employees to live in greater connection with the people, places, and activities they love!
Our benefits for full-time positions include :
- Flexible time off so employees can shape their time away from work.
- Health and wellness stipend to achieve and maintain a healthy lifestyle through physical and mental fitness.
- Monthly internet stipend and a one-time $500 home office stipend.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, and veteran status. We will consider qualified applicants with arrest and conviction records. If you have a disability or special need, please do not hesitate to let us know and we'll do our best to accommodate.
Salary : $10,000 - $120,000
