Demo

Director of Software Marketing

Sensus
Morrisville, NC Full Time
POSTED ON 4/20/2025
AVAILABLE BEFORE 5/11/2025

Xylem (XYL) is a leading global water technology company committed to developing innovative technology solutions to the world’s water challenges. The Company’s products and services move, treat, analyze, monitor and return water to the environment in public utility, industrial, residential and commercial building services settings. Xylem also provides a leading portfolio of smart metering, network technologies and advanced infrastructure analytics solutions for water, electric and gas utilities. The Company’s more than 16,500 employees bring broad applications expertise with a strong focus on identifying comprehensive, sustainable solutions. Headquartered in Rye Brook, New York with 2017 revenue of $4.7 billion, Xylem does business in more than 150 countries through a number of market-leading product brands.

The name Xylem is derived from classical Greek and is the tissue that transports water in plants, highlighting the engineering efficiency of our water-centric business by linking it with the best water transportation of all – that which occurs in nature. For more information, please visit us at

Sensus, a Xylem brand, helps a wide range of public service providers – from utilities to cities to industrial complexes and campuses – do more with their infrastructure to improve quality of life in their communities. We enable our customers to reach farther through the application of technology and data-driven insights that deliver efficiency and responsiveness. We partner with them to anticipate and respond to evolving business needs with innovation in sensing and communications technologies, data analytics and services. Learn more at sensus.com and follow @SensusGlobal on Facebook, LinkedIn and Twitter.

THE ROLE : Sensus seeks to hire a Director of Software Marketing, reporting directly to the EVP of Marketing for Sensus.

This position will be responsible for setting, communicating, & delivering a growth & marketing strategy for all Software across the Measurement & Control Solutions group. This includes driving strong execution around key marketing processes including NPI, commercialization, and customer retention. In addition, developing deep qualitative & quantitative insights about the needs, wants & performance of customers, identifying keys to our success, aligning strategy and execution across all geographies.

ESSENTIAL DUTIES / PRINCIPAL RESPONSIBILITIES :

Development of an overall Business Development Roadmap that identifies top opportunities for Software and the execution of that plan.

Directing the full lifecycle of the business development; ensuring the company is focused on profitable growth pursuits that are in line with the company’s strategic plan and for a formal process of strategy development in pursuit of new business and organic growth

Focus on all software related products and offerings for Sensus Technology Solutions

Serve as a key member of the Marketing team that sets the company’s strategic direction of product offerings.

Manage a team of software product managers who are responsible for various software products / solutions ranging from the AMI Software to application specific solutions.

  • Responsible for identifying major changes in the business environment, customer base or competitive landscape, and recommending the required adjustments;

Revenue generation and strategic partnerships development and management.

Manage complex contract negotiation and work with legal counsel as required.

MINIMUM QUALIFICATIONS : EDUCATION, EXPERIENCE, SKILLS, ABILITIES, LICENSE / CERTIFICATION :

10 years plus of Global Business Development, Marketing, and / or Sales experience in a high tech, utility or software

business.

A Bachelor’s degree in Business, Marketing, Engineering or equivalent

Experience marketing or selling products or services in a high-visibility, high growth environment, clear ability to create service solutions in a high technology environment

Ability to quickly grasp an understanding of the global utility market : products, players, technologies and contacts

Demonstrated ability to develop partnership strategies that support organizational goals

Demonstrated track record of developing, presenting and closing complex revenue generating as well as complex strategic partnership proposals

Proven ability to negotiate complex agreements and keep terms of deal intact; proven ability to manage negotiation at senior executive level within the partner organization

Exceptional communication skills, including presentation and formal proposal writing, must be able to interact across organizational boundaries, earn respect and support of others

Superior analytics : demonstrated track record developing and managing complex deal structures with multiple variables including financial modeling and analysis

Experienced in conducting business and negotiating contracts with Global customers

PHYSICAL DEMANDS :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Light lifting (20-25 lbs.), office environment

Regularly required to sit or stand, reach, bend and move about the facility

WORK ENVIRONMENT :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Office : Standard office equipment; work usually performed in an office setting free from any disagreeable elements.

Standard weekly job hours :  40 hours

EOE / FEMALES / MINORITIES / PROTECTED VETERANS / DISABLED

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