Marketing Specialist

ResponsibilitiesContent Creationo  Develop and execute marketing campaigns and content for multiple channels (social media, email newsletters, blogs, and website updates).o  Craft engaging and informative materials that communicate the value of Sentinels technology and services.o  Support our distributors with collateral and content that helps them grow their business.Digital Presenceo Manage Sentinel's digital presence through our website, social media, and other digital platformso Incorporate digital marketing efforts as appropriate to expand brand awareness and drive conversionsCampaign Managemento  Lead targeted marketing campaigns that generate demand amongst precision agriculture professionals, seed dealers, crop consultants, and growers.o  Collaborate with cross-functional teams to align messaging and ensure successful customer engagement.o  Coordinate campaigns to include multiple forms of media channels, communication styles, etc.Event Support and Coordinationo  Organize, promote, and support events such as the Sentry Network Summit to showcase Sentinels products and services.o  Coordinate logistics, marketing collateral, and attendee engagement for events.Market Research & Strategyo  Stay ahead of industry trends and competitor activities to continuously refine marketing strategies.o  Provide market insights to optimize campaigns and ensure alignment with Sentinels goals and customer needs.CRM Managemento  Curate Sentinels CRM alongside other customer development personnel to maintain contact and company records, develop distribution lists, and enable customer segmentationo  Use Sentinels CRM to facilitate communications campaigns, create customer distribution lists, and empower customer engagement.Brand Managemento  Create and maintain brand guidelines, templates, and packageso  Create and maintain documentation on our brand including value propositions, customer problems, and other aspects of brand positioning.Metrics & Reportingo  Track and analyze marketing performance to identify areas for improvement and ROI.o  Report on campaign outcomes and adjust strategies accordingly.Required QualificationsPost-secondary education in business, marketing, agriculture, or a related field.Previous experience in marketing, communications, and / or graphic design (including as an intern), preferably in agriculture, technology, or related industries.Familiarity with digital marketing tools, CRM systems, and analytics platforms.Strong communication skills, both verbal and written, with an ability to convey complex ideas in simple terms.Ability to manage multiple projects and meet deadlines in a fast-paced, dynamic environment. Attention to detail.Willingness to learn and grow quickly.Preferred Qualifications2 years of experience in marketing or communications in agriculture.Experience working with B2B customer segments and industries such as agriculture, technology, or sustainability.Familiarity with precision agriculture, agronomy concepts, and machinery.Graphic design or video editing experience.Proficiency in project management and CRM tools.Compensation, Benefits, and ScheduleSalary : $48,000Commission and Equity EligibleHybrid Work EnvironmentLocation : Near Ithaca, NE, or Dothan, ALBenefits : o  Family health insurance provided in fullo  Individual dental, vision, term life, and disability insurance provided in fullo  Financial and time support for professional developmentAbout Sentinel FertigationFounded in 2021, Sentinel Fertigation is based in Lincoln, NE, and builds digital solutions that empower precision chemigation management, including N-Time which turns satellite images of crops into nitrogen application recommendations that increase nitrogen fertilizer use efficiency to improve farm profitability and minimize environmental impact. Sentinel received the Nebraska Governor's award for Excellence in Agricultural Entrepreneurship and has raised nearly $4 million to fund its growth. Sentinel is now scaling up to serve more customers and acres nationally with enhanced products and features. Website : https : / / www.sentinelfertigation.com / Twitter : https : / / twitter.com / SentinelFert LinkedIn : https : / / www.linkedin.com / company / sentinel-fertigation-technologiesFacebook : https : / / www.facebook.com / Sentinel-Fertigation-100394022754208  Sentinel Fertigation is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Sentinel Fertigation uses E-Verify.

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Salary : $48,000