What are the responsibilities and job description for the Growth Marketing position at Sentry?
About the role
As a Growth Marketing Manager, you will be responsible for managing and executing a multi-channel ad and sponsorship strategy that drives brand awareness, user acquisition, and pipeline growth within the technical developer community and our target accounts.
In this role you will
- Manage day-to-day operations, overseeing execution between external agencies, vendors, and internal teams
- Collaborate with internal teams and agencies to create monthly reports, distilling key insights and optimization opportunities
- Partner with Product Marketing to analyze funnel performance, identify pain points, and develop strategies to improve the user journey
- Work with Business Insights to set targets, develop data-driven insights, and monitor campaign success metrics
- Partner with our Creative team to develop and manage digital assets that are mapped to the customer journey, segmented for audiences, and aligned to campaign goals.
- Lead our multi-channel digital strategy across paid channels (SEM, paid social, content syndication, display, etc.)
- Cultivate and manage digital partnerships with influencers and publications, developing quarterly plans with measurable KPIs
- Develop a testing roadmap and conduct A/B experiments to continuously optimize digital performance
- Share performance insights across teams, providing ongoing learnings and recommendations
- Monitor market trends and competitors, recommending actions to improve the site’s discoverability
You’ll love this job if you
- Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in fondant of humility
- Enjoy thinking big picture and then diving into the details to get things done, adapting plans as needed in a fast-paced environment
- Have a deep curiosity and forward-thinking approach—grounded in data and guided by intuition honed from experience
Qualifications
- 7 years of work experience in marketing roles – ideally for technical audiences in B2B software
- 3 years of experience analyzing and optimizing marketing performance – ideally for self-service funnel motions
- 5 years of experience managing top-of-funnel acquisition with deep knowledge of digital marketing, audience segmentation, and product-led growth
- Strong ability to connect digital marketing strategies to customer journeys
- Growth mindset with a drive to unlock new channels, partnerships, and influencers
- Proficiency in paid search (Google, Bing, etc.) and paid social (Twitter, Reddit, LinkedIn, Meta) targeting technical audiences
- Advanced analytics and reporting experience using tools like DataStudio, Excel, Looker, SQL, etc
- Strong analytical skills for reporting on CAC, CPL, ROAS, and LTV
- Experience managing external vendors and collaborating with internal stakeholders
- Proactive in proposing new growth strategies and optimizing acquisition efforts
- Meticulous attention to detail with strong project management skills
- Experience in B2B tech marketing, ideally familiar with developer and decision-maker personas
The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $130,000 to $160,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.
Salary : $130,000 - $160,000
