What are the responsibilities and job description for the Creative Director position at SEQUOIA FINANCIAL GROUP?
Description
Sequoia Financial Group is a growing Registered Investment Advisor (RIA), headquartered in Northeast Ohio, offering financial planning and wealth management services. At Sequoia, we exist with a singular purpose: to enrich lives. Our values define how we behave and guide us through the pursuit of our purpose to enrich lives. At Sequoia, our core values are:
- Integrity. We act in the best interests of others by providing an honest, consistent experience for our clients and team.
- Passion. We pursue our full potential, seeking to continually enhance and evolve our ability to serve our clients and team.
- Teamwork. We subordinate our egos to work together for the benefit of our clients.
Our promise to team members is that you will grow with us. From experienced advisors to new college grads to transitioning principals, every team member will find Sequoia a place to refine their professional mission, move into new opportunities, go deeper, and lead further. We are built to help you build a career here as a long-term contributor in our work to enrich lives for generations.
Summary of the position
Do you thrive in translating marketing strategy into best-in-class dynamic digital content? Are you looking for a creative workplace to express your passion for defining innovative and original ideas that combine the power of strategy, creativity, and technology to help clients engage with our services? Sequoia’s in-house marketing team could be the right fit.
The Creative Director leads the creative development of sound content and the execution of concepts and initiatives within our in-house Marketing Team. This role inspires internal teams and clients with its creative vision, client focus, and technological knowledge to deliver experiences that drive results. Main responsibilities include leading creative excellence, developing campaigns & driving overall brand strategy.
Responsibilities:
- Develops strategically interruptive, client-engaging creative marketing solutions for each portfolio of services through appropriate channels.
- Fosters cross-functional relationships with key business partners to create a deeper understanding of goals, needs, and limitations and build trust and alignment.
- Possesses strong presentation skills and the ability to share your vision with internal stakeholders.
- Collaborates closely with copywriters, digital designers, and content specialists on project deliverables and timelines.
- Develops steam members’ skills and knowledge.
- Build awareness of the competitive landscape and identify best-in-class executions within and outside the category.
- Shares insights of on-trend and future trends and technologies applicable to the end product.
- Contributes to department operations, tracking jobs and inputs/outputs in department workflow.
- Develops and implements creative strategies for copy across various channels (digital, print, social, etc.).
- Ensures that all copy aligns with brand messaging, tone of voice, and overall marketing objectives.
Requirements
Required Skills/Experience:
- At least 10 years of experience in an agency or in-house marketing team
Strong digital platform experience and knowledge - Bachelor’s degree in marketing, graphic design, or a related field
- Experience leading and owning creative projects
- Excellent verbal and written communication skills
- Self-starter with proven ability to multi-task
- Experience managing & mentoring team members
- Excellent presentation skills
- An online portfolio is required
Competencies:
- Experience creative directing and writing for online shopping journeys and/or apps
- Strong management, organizational, and narrative skills
- An incredible eye for detail
- The ability to articulately present and defend creative work
- The ability to collaborate with senior executives
- A true love of writing
