What are the responsibilities and job description for the Digital Marketing Specialist position at Sequoia Financial Group?
Sequoia Financial Group is a growing Registered Investment Advisor (RIA), headquartered in Northeast Ohio, offering financial planning and wealth management services. At Sequoia, we exist with a singular purpose : to enrich lives. Our values define how we behave and guide us through the pursuit of our purpose to enrich lives. At Sequoia, our core values are : Integrity. We act in the best interests of others by providing an honest, consistent experience for our clients and team. Passion. We pursue our full potential, seeking to continually enhance and evolve our ability to serve our clients and team.Teamwork. We subordinate our egos to work together for the benefit of our clients.Our promise to team members is that you will grow with us. From experienced advisors to new college grads to transitioning principals, every team member will find Sequoia a place to refine their professional mission, move into new opportunities, go deeper, and lead further. We are built to help you build a career here as a long-term contributor in our work to enrich lives for generations.Summary of PositionThe Email Marketing Manager is responsible for running email marketing campaigns end-to-end by managing email databases and automation tools, and creating newsletters for our fast-paced growing organization. The role will drive the usage of email communications and develop strategies and distribution techniques to execute campaigns that engage clients and prospects to ultimately drive revenue. The role will assist in social media coordination to ensure brand uniformity. This role will have high exposure to all departments within Sequoia. This role can be located in our Mayfield Heights or Akron, Ohio office.ResponsibilitiesCreate email lists and campaigns managing the process from end-to-endCreate and implement various CTAs and email templates well written and free from mistakesDetermine email marketing KPIsDevelop, analyze, and present data reports and suggest methods for improvementsCreate and maintain static and dynamic email lists taking full responsibilitySegment lists based on behaviors like past email engagement and website interactionsWork with outside partners to support and supplement internal activitiesAssist with coordinating social media, blog content, and webinar productionCollaborate with the marketing team on various shared task work and responsibilities RequirementsRequired Skills / Experience2 years of experience with email marketing, lead nurturing, marketing automation, and data analyticsPardot experience required - 1-2 yearsProficiency using marketing automation technology and softwareCritical thinking and problem-solving skillsStrong organization and attention to detail High willingness to learn and ensure projects are completed by deadlinesKnowledge of latest digital marketing trendsSense of ownership and pride in your performance and its impact on company's successAbility to work independently and effectively in a collaborative environment with diverse personalities and geographiesBachelor's degree in Marketing or CommunicationsPreferred Skills and CharacteristicsFinancial industry and product knowledgeExperience with Salesforce and PardotThrives in a fast paced environment Strong interpersonal and communication skills CompetenciesRelationship ManagementCommunicationCritical ThinkingBusiness Acumen Team Player
