What are the responsibilities and job description for the PR Account Executive or Sr. PR Account Executive Job at Serendipit in Phoenix position at Serendipit?

Public Relations Account Executive or Sr. Public Relations Account Executive

Dependent on experience

As a Public Relations Account Executive or Sr. Public Relations Account Executive for Serendipit, you are responsible for the day-to-day public relations functions for a variety of clients, management of PR coordinators and interns, and support to senior team members. You will independently manage clients, attend meetings, write press releases, come up with pitch ideas and consistently pitch the media to secure stories, build target media lists, manage reporting, ensure client satisfaction, and perform various other tasks as assigned.

Your main responsibility is to achieve the goals of each Serendipit PR client through public relations activities and to uphold the Agency’s reputation as one of the top PR agencies. That means thinking ahead to make sure all client tasks are completed and that senior team members always have the most updated reports, research, and ideas about that client’s industry and business.

We’ll expect a lot from you, including flexibility to meet deadlines and handle extra hours as needed (including the occasional weekend or evening client TV spot or event). You are a vital part of the organization! The ability to work very well under pressure and address client needs is essential even if they have unreasonable demands or expectations (unless of course, they are against our core values as an Agency!).

Responsibilities and Duties

Development of Interns & Coordinators on a daily basis
Ensuring all PR reports are updated by Interns or Coordinators (clip book, editorial report)
Assigning writing tasks (pitches, press releases) and reviewing / editing all work in proper AP style with no spelling / grammar errors
Provide feedback to interns and coordinators on writing tasks (press releases, pitches, blogs, etc.)
Training on pitching media
Staying on top of PR trends
Copywriting and editing needs of the agency in general
Ensure all PR tools and technology are properly utilized
Complete bill sheets as needed – new clients / projects, TV segments, etc.

Client Services

Independently managing and executing the day-to-day PR efforts for 6-10 retainer clients (depending on retainer scope / size) and a variety of “project” clients

Creating strategic PR plans and setting goals for each client; ensuring that each month, our tactics and results are evaluated against those goals to make sure we are on target

Attending client meetings, taking notes, and assigning / managing tasks in intervals based on the notes

Create monthly PR report for all of your PR clients each month (sent to client by 5th of the month for the month prior); also compile and / or send “Weekly Recap / Wins” e-mail every Friday

Writing press releases and media pitches, and coming up with new, creative ways to tell our client’s stories

Pitching the media on a daily basis! Local, regional, national, trade – you name it!

Be “in the know” of what media is covering our clients, and always make sure the TML is up-to-date. Send changes to Interns / Coordinators and do periodic checks to ensure all contacts are perfect

Development of key messages and talking points for client interviews

Find all clips that mention or relate to our clients

Coordinating events and overseeing events through completion

Qualification Skills

Bachelor’s Degree in Public Relations, Communications, Marketing or related job experience. Must have a minimum of three to five years of Public Relations experience at an agency or in-house, and must have media relations experience

Superb verbal, written, and listening communication skills

Effective organization and time management skills with the ability to manage multiple projects simultaneously and work in high-pressure situations

Highly motivated and a self-starter with high standards of performance and expectations for themselves and their team

Excellent interpersonal skills and demeanor

Skilled in the use of a PC or Mac; in a Windows environment; in the use of the Internet; and in the use of MS Office Applications

Must have the ability to work in a fast-paced, deadline-driven environment, work independently, organize workload, analytical, and possess a strong ability to multi-task

Must reside in the Phoenix Metropolitan Area. This role can be a hybrid in-office / work-from-home position

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PR Account Executive or Sr. PR Account Executive Job at Serendipit in Phoenix

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