What are the responsibilities and job description for the Serendipit is hiring: Social Media Account Coordinator in Phoenix position at Serendipit?
The Social Media Coordinator plays a pivotal role in coordinating and administering client accounts. They oversee administrative tasks, monitor performance metrics and data analytics, and provide optimization suggestions to the Social Media Account Strategist. Additionally, they conduct competitive research, analyze market trends, and prepare insightful reports to facilitate informed decision-making to communicate with clients about their social media performance and industry landscape.
Responsibilities and Duties
Administrative :
Manage projects using Workamajig, ensuring accurate and timely project tracking, documentation, and communication with team members and clients.
Maintain a well-organized calendar and task management system for the social media team, ensuring deadlines are met and deliverables are executed efficiently.
Handle estimates management and scheduling with clients, providing clear and transparent communication regarding project timelines, costs, and deliverables.
Maintain client shared folders, organizing and updating relevant documents, planning resources, and performance reports to ensure easy access and efficient collaboration between the team and clients.
Post & Data Analytics :
Upload scheduled posts based on target audience highest activity, utilizing social media management tools to ensure timely and optimized content delivery.
Manually post content across social media channels, ensuring accurate scheduling, tagging, and formatting for optimal engagement.
Perform daily performance monitoring of social media posts, analyzing engagement metrics, and identifying areas for optimization and improvement.
Conduct competitor monitoring, tracking their social media activities, and generating reports highlighting actionable insights and opportunities for growth.
Conduct trend research and analysis to stay informed about the latest industry trends and consumer behaviors, and provide recommendations for incorporating them into social media strategies.
Research social media algorithms and analytics, staying up to date with platform changes and updates, and providing actionable recommendations to optimize social media performance.
Monitor and manage boosted posts as directed by the Social Media Account Strategist, ensuring proper implementation, budget allocation, and performance tracking.
Analyze the effectiveness of boosted posts by examining engagement metrics, reach, conversions, and return on investment (ROI), and provide regular reports to the Account Strategist on the performance and impact of boosted posts.
Collaborate with the Account Strategist to optimize boosted post strategies, making data-driven recommendations for adjustments and improvements based on ongoing monitoring and analysis.
Reporting :
Prepare monthly reports on social media performance, presenting key metrics, trends, and insights to clients, along with actionable recommendations for future strategies.
Generate monthly reports on competitor performance, highlighting strengths, weaknesses, and opportunities for the client’s social media strategy.
Manage the allocation and reporting of boosted post campaigns, ensuring optimal budget allocation and tracking performance to assess the effectiveness of paid social media efforts.
Analyze ROI and performance of user-generated content (UGC) and influencer partnerships, tracking the success of collaborations and providing comprehensive reports on their impact on brand awareness, engagement, and conversions.
Qualification Skills
A bachelor’s degree in marketing, communications, business, or a related field is preferred but not mandatory. Relevant work experience and demonstrated skills will be given significant consideration.
Minimum of 2-5 years of proven experience managing social media platforms (such as Facebook, Instagram, TikTok, LinkedIn, etc.) for businesses or clients. Demonstrated expertise in scheduling, engagement, and analytics.
Solid understanding of the social media landscape, industry trends, and consumer behavior.
Strong analytical thinking and problem-solving abilities. Demonstrated experience in analyzing data, identifying patterns, and making data-driven decisions.
Demonstrated proficiency in project management software, effectively utilizing these tools to manage project timelines, assign tasks, track progress, and ensure efficient project scheduling and completion.
Ability to adapt to a fast-paced and dynamic work environment. Strong time management skills to meet deadlines, prioritize tasks, and handle changing priorities effectively.
Strong team player with the ability to collaborate effectively with cross-functional teams, including social media strategists, designers, and leadership.
Must reside in the Phoenix Metropolitan Area. This role can be a hybrid in-office / work-from-home position.
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