What are the responsibilities and job description for the Growth Marketing Coordinator - Performance Marketing position at Sermo?
Are you ready to make a difference in the world of healthcare? Then you’ve come to the right place.
600 employees, 9 countries, and 1 mission - to amplify the voice of physicians and improve global
healthcare.
This is where you come in. Helping unite physicians across the world to improve patient outcomes—and even save lives— is an incredible feeling. Join us!
About Sermo
Sermo is the world leader in turning physician experience, expertise, and observations into actionable insights for the global healthcare community. Engaging with more than 1.5 million HCPs across 150
countries, the company offers a unique physician-first online community that allows clinicians to
communicate about issues that are important to them and their patients. Sermo uses a suite of
proprietary, technology-enabled tools, so that they can cultivate a deep understanding of healthcare
provider observations that will benefit pharmaceutical, healthcare partners and the medical community at large. To learn more, visit sermo.com.
Who we’re looking for:
Sermo is in search of a dynamic and results-oriented Growth Marketing Coordinator to join our team. The ideal candidate is a strategic thinker and hands-on executor, skilled at managing multi-channel campaigns that drive member acquisition, retention, and ROI. You excel at collaborating with cross functional teams, analyzing campaign performance, and leveraging insights to optimize results. With strong organizational skills, you can manage budgets, timelines, and processes while maintaining attention to detail.
If you’re passionate about harnessing data-driven marketing to build meaningful connections with
audiences while contributing to the advancement of healthcare and patient outcomes, we want to hear from you!
Responsibilities:
- Plan, execute, and manage acquisition-focused marketing campaigns across diverse channels,
including email, digital ads, affiliates, influencer marketing, content marketing, and more. - Make a positive impact on Growth Marketing team KPIs such as member acquisition, retention, and campaign ROI.
- Assist in crafting compelling campaign tactics and content to boost member activation and
subsequent retention of new members. - Monitor campaign performance, prepare insightful reports and presentations, and provide
recommendations for optimization. - Familiarity with drafting growth projections, including establishing achievable goals and key
benchmarks for specific initiatives. - Partner with internal teams and external stakeholders to ensure cohesive planning and timely
execution of campaign assets. - Assist in managing campaign budgets, tracking expenses, and ensuring efficient allocation of
resources. - Contribute to refining workflows and processes to enhance campaign efficiency and
effectiveness.
Requirements:
- 2 to 4 years’ experience in a growth marketing or performance marketing role.
- Proficiency in digital marketing tools such as Google Ads, Meta Ads Manager, email automation platforms such as Marketo, and analytics tools (e.g., Google Analytics).
- Knowledge of campaign management techniques, including multi-channel strategies (e.g., social media, email, and content marketing).
- Strong understanding of key marketing metrics like CPA, ROI, CR with the ability to optimize
results. - Healthcare industry experience, ideally marketing to doctors.
- Growth mindset with a strong analytical focus on performance-driven marketing.
- Enjoy a fast-paced, high-growth environment.
- Assist in the successful launch of projects and provide ongoing support to scale initiatives.
- Desire to “have a seat at the table” and have your voice make an impact.
- A second language is preferred but not required.
