What are the responsibilities and job description for the DEMAND MARKETING STRATEGIST position at Service Express?
Service Express is looking for a Demand Marketing Strategist , who will be responsible for moving buyers through the marketing funnel and generate MQL's to be contacted by Sales Development Representatives. In addition, you will own the one to many function for Service Express and coordinate what is needed at the top of the funnel to produce pipeline and revenue.
Here's what this position is all about :
- Utilize CRM to identify audiences, reporting and marketing funnel gaps
- Own development of nurture structures, email / landing page creation & execution of email communications
- Utilize Intent data to ideate campaigns and complete from development to execution & reporting
- Consistently monitor campaign KPIs, completing A / B testing to improve campaign results
- Identify campaigns to improve performance
- Collaborate with Sales Development, Sales, Creative and Revenue Operations to complete strategic initiatives & optimizations
- Partner with sales to understand the market's trends & challenges
- Partner with key member of the Marketo connection team to collaborate and optimize our utilization of the platform
What we are hoping you can bring to the Service Express team...
We Offer :
Service Express is an equal opportunity employer. Authorization to work in the country you are applying to is a precondition of employment. Service Express does not sponsor applicants for work visas.
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Salary : $90,000 - $110,000
