Demand Generation Marketing Manager

The Enterprise & Field Marketing organization in ServiceNow is responsible for driving revenue growth adoption and customer success across all our direct and indirect sales channels.

We are a high performing Americas team looking for a highly organized goaloriented selfdirected professional to be an active player in our larger marketing team. You will interact directly with key business leaders and marketing teams across the globe to drive Brand to Demand Generation strategies across the customers lifecycle with a focus on ServiceNow Platform and AI products & solutions.

You will play a key role in accelerated pipeline growth new opportunities and be accountable for revenue targets. Youll be responsible for driving the program strategy influencing and collaborating with regional field marketing teams to activate and deliver business growth.

You will have a strong understanding of GTM sales strategies leveraging GTM motions on solutions industry partner marketing new customer acquisition to achieve results. Youre a savvy Americas marketing program leader who can conceptualize execute and manage insightdriven optimizations and executivelevel reporting across a diverse and matrixed organization.

Crucial to your success is having a good foundation in SaaS and enterprise technology multifaceted experience in integrated marketing strategy and program development relationship management skills team collaboration adaptability and expertise in enterprise technology marketing in a fastpaced dynamic environment.

Key responsibilities

• Act as the Americas marketing programs lead on ServiceNow Platform and AI programs collaborating closely with all GTM Sales Partner teams to gather insights develop strategies and align plans to accelerate business growth.
• Develop a datainformed strategy on audience segmentation and opportunity prioritization of marketing channels and tactics to conceptualize programs that will drive demand for the ServiceNow Platform and AI.
• Lead through influence to ensure delivery and execution at scale of demand generation programs across the Americas marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives engagement and highperformance campaigns.
• Leverage all direct and indirect channels to land new business and drive upsell crosssell marketing campaigns across customer buying centers and activate the ecosystem for new business acquisition.
• Develop and test new program scenarios to drive optimizations and efficiencies against investments.
• Prepare and input into forecasts performance reports monitoring key business metrics quality and audience insights.
• Continually look at ongoing innovations and best practices to elevate the program experience and results.

Qualifications :

To be successful in this role we need someone who has :

Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

For positions in this location we offer a base pay of $119300 $208700 plus equity (when applicable) variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.  Learn more here .

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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Remote Work : Employment Type :

Fulltime

Salary : $119,300 - $208,700