What are the responsibilities and job description for the Senior Director of Demand Generation position at ServiceTrade?
Description:
ServiceTrade is a leading SaaS company transforming the fire protection, life safety, and mechanical industries. We’re seeking a strategic and results driven Head of Demand Generation to lead and scale a talented team of B2B digital marketers. In this role, you will be responsible for crafting and executing a forward-thinking demand generation strategy that drives quality pipeline. The role requires a visionary leader with a proven track record in data-driven decision-making and cross-departmental collaboration to achieve outstanding outcomes. In this role, you'll work cross-functionally with sales, account management, customer success, and product teams to generate new-business, cross-sell, and upsell multi-channel campaigns that lead to revenue growth.
Why ServiceTrade:
This is not your average Demand Generation leadership role; it will be instrumental in developing the best-in-class campaign, acquisition, retention, and referral strategies that drive revenue growth for all lines of business. You will lead and execute integrated marketing campaigns that generate demand and elevate the brand, focusing on optimizing our current approach, generating high-potential leads, increasing engagement, and leaving an indelible mark on the landscape of our industry.
What sets us apart? Our product is a true GAME-CHANGER that enables customers to grow their businesses by improving operations, productivity, and customer loyalty—keeping them at the forefront of the industry with a massive ROI. We offer:
As the Head of Demand Generation, reporting to the Chief Marketing Officer, you will play a pivotal role in leading a team of digital marketers responsible for the strategy and execution of high-impact marketing activities to generate a pipeline of quality leads for our sales team. We are looking for a creative problem solver who executes and optimizes multi-channel campaigns in industry verticals.
What does ServiceTrade do?
Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce.
Ok, so why should I care about that?
Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.
What kind of working environment do you have?
We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our Meet the Team page.
What kind of benefits do you offer?
Go ahead and apply! Let’s get to know each other.
EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.(AL,AZ,CA,CO,CT,DE,FL,GA,IL,IN,KY,MD,MI,MO,NY,NC,OH,OR,PA,SC,TN,TX,UT,VA,VT,WA)
Please Be Aware of Recruiting Scams
To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.
ServiceTrade is a leading SaaS company transforming the fire protection, life safety, and mechanical industries. We’re seeking a strategic and results driven Head of Demand Generation to lead and scale a talented team of B2B digital marketers. In this role, you will be responsible for crafting and executing a forward-thinking demand generation strategy that drives quality pipeline. The role requires a visionary leader with a proven track record in data-driven decision-making and cross-departmental collaboration to achieve outstanding outcomes. In this role, you'll work cross-functionally with sales, account management, customer success, and product teams to generate new-business, cross-sell, and upsell multi-channel campaigns that lead to revenue growth.
Why ServiceTrade:
This is not your average Demand Generation leadership role; it will be instrumental in developing the best-in-class campaign, acquisition, retention, and referral strategies that drive revenue growth for all lines of business. You will lead and execute integrated marketing campaigns that generate demand and elevate the brand, focusing on optimizing our current approach, generating high-potential leads, increasing engagement, and leaving an indelible mark on the landscape of our industry.
What sets us apart? Our product is a true GAME-CHANGER that enables customers to grow their businesses by improving operations, productivity, and customer loyalty—keeping them at the forefront of the industry with a massive ROI. We offer:
- Innovative Product: Join a company with a game-changing product that provides massive ROI to our customers and keeps them on the leading edge of the industry.
- Dynamic Environment: Be part of a vibrant, growth-oriented company that values innovation and collaboration.
- Career Growth: Take on a pivotal role with significant opportunities for professional growth and impact.
As the Head of Demand Generation, reporting to the Chief Marketing Officer, you will play a pivotal role in leading a team of digital marketers responsible for the strategy and execution of high-impact marketing activities to generate a pipeline of quality leads for our sales team. We are looking for a creative problem solver who executes and optimizes multi-channel campaigns in industry verticals.
- A proven demand gen leader with a track record of success building, developing, and leading teams and scaling growth initiatives for B2B companies.
- A strong team player with a bias for data-driven decision making and experimentation.
- A self-starter who thrives in a fast-paced environment and is able to drive projects from ideation to completion.
- A cross-functional relationship builder that inspires trust and accountability across the organization.
- Leading a team responsible for developing and implementing a comprehensive demand generation strategy and roadmap for ServiceTrade.
- Being an individual contributor and leader: responsible for designing, planning, launching, managing, and optimizing integrated marketing campaigns and coaching your direct reports into rockstar digital marketers
- Collaborating closely with the sales team to align on targets, campaigns, lead management, and reporting strategies.
- Working closely with our corporate and product marketing teams to implement engaging and compelling messaging that resonates with our target audience.
- Managing campaigns throughout the customer journey, leveraging tools like Salesforce, Hubspot, 6Sense, Zoominfo, Google Ads, LinkedIn, and various ABM tools.
- Managing SEO efforts to improve organic visibility and drive qualified traffic to our website.
- Optimizing our online experience, from paid ads to the website, to enhance lead capture and conversion.
- Allocating budgets effectively and optimize targeting, creative, media, and overall campaign performance to maximize ROI.
- 7 years of experience planning, implementing, and optimizing demand-generation activities for SaaS products.
- 3 years of leadership experience including strategic planning, goal setting, and people management.
- Demonstrated ability to build pipeline in partnership with a consultative B2B sales team.
- Passion for vertical SaaS, and/or relevant experience in the commercial contracting or construction industry
- Strategic thinking abilities and the capability to motivate cross-functional teams.
- Strong experience in measuring the effectiveness of marketing activities.
- Successful track record of executing ABM strategies.
- Proficiency in using the MarTech stack.
- Demonstrated ability to meet ambitious targets and drive results.
What does ServiceTrade do?
Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce.
Ok, so why should I care about that?
Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.
What kind of working environment do you have?
We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our Meet the Team page.
What kind of benefits do you offer?
- Medical with Blue Cross Blue Shield NC (2 options)
- Dental and Vision with Unum
- Company-paid Life insurance, STD and LTD
- Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness and Accident
- 401(k) with up to 3% employer match and NO vesting period
- Flexible PTO policy
- 10 company holidays
- Parental Leave
- Quarterly Volunteer Program
Go ahead and apply! Let’s get to know each other.
EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.(AL,AZ,CA,CO,CT,DE,FL,GA,IL,IN,KY,MD,MI,MO,NY,NC,OH,OR,PA,SC,TN,TX,UT,VA,VT,WA)
Please Be Aware of Recruiting Scams
To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.
