What are the responsibilities and job description for the Senior Content Marketing Specialist Job at Servpro Industries, LLC in Gallatin position at Servpro Industries, LLC?
Content Summary : Senior Content Marketing Specialist at Gallatin, for Servpro Industries, LLC
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Job Summary
This position creates online content for all internal and external web properties as well as coordinating the content team deliverables for publication. The Senior Content Marketing Specialist will be responsible for providing editorial judgment and brand guidance for web content. This position will also provide training and resources for web initiatives and provide web-related customer service as needed.
Major Duties and Responsibilities
- Create new content for all internal and external web properties, ensuring consistency and compliance with brand agency and legal guidelines.
- Meet with the web marketing, SEO, and SEM teams to ideate and define content goals.
- Research content and consumer trends to ensure that content is relevant and appealing.
- Develop content strategies to effectively reach the desired target audience and marketing goals.
- Create content for a variety of platforms including blogs, websites, communications, and training resources.
- Proofreading and editing content before publishing.
- Visual storyteller, creating thought leadership content for conferences and webinar presentations.
- Manage content calendars and ensure that the content remains consistent across all platforms.
- Lead coordination with the marketing and writing teams to ensure timely delivery of assignments.
- Track consumer and content analytics and generating reports and presentations.
- Keep up to date with content trends, consumer preferences, and advancements in technology.
- Develop and lead a content marketing process to optimize web properties.
- Create articles and web content to educate consumers and optimize web pages for better search engine performance.
- Develop communication plans and implementation strategy surrounding new initiatives.
- Create website landing pages and other resources as necessary.
- Manage and coordinate content for Web Marketing Monthly Newsletter.
- Develop training resources to support Web Marketing product launches and initiatives.
- Deliver live presentations at convention workshops, area meetings, NFTP, FMC, ServproTV, and other forums.
- Actively and consistently support all efforts to simplify and enhance the Franchise / customer experience.
- Support the Franchise community via Web Services emails, phone support, and help desk support tickets.
- Complete web projects as assigned by the Web Operations Manager.
Required Qualifications (Knowledge, Skills, and Abilities)
Education
About SERVPRO
For more than 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200 individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.
SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.
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