What are the responsibilities and job description for the VP, Client Engagement and Growth position at Set Creative?
Job Description
This Client Engagement team’s primary function is to build, maintain, and develop the working relationship between Set Creative and its clients. It does this by:
- Representing the client’s voice during the development of our work & project to ensure alignment with client needs
- Serving as the primary representative at an account(s) (as opposed to a project) level: communicating our recommendations, translating our expertise, and ensuring our financial objectives are being met.
- Overseeing a group of sustained client relationships
- Providing oversight of new business pipeline, CRM management, case studies, and tracking of monthly, quarterly, and annual goals
Duties & Responsibilities
- Proactively develops and sustains ongoing client relationships that create brand experience opportunities that drive annual revenue targets
- Develops a deep understanding of the client and its industry; its business initiatives, industry trends, competitive landscape, and marketplace dynamics
- Understands how the client is organized, key players, and its working relationships
- Proactively brings forth business-building ideas, strategies, and solutions for clients
- Establishes relationships with senior client management, executive teams, and procurement
- Develops and updates annual Account Plans designed to proactively grow opportunities and revenue with existing clients
- Identifies opportunities for key leadership to participate in annual account planning meetings or other high-level meetings
- Works with interdisciplinary teams to develop, manage, and negotiate approvals of proposals and Statement of Works prior to commencing work
- Participates in KEY client meetings to facilitate the successful development of client work
- Leads and provides insight to an interdisciplinary team (including strategy, creative, technology, and production) to deliver experiential projects/programs for clients that are on time, on budget, and at margins acceptable to the agency
- Ensures their team accurately represents billing milestones in financial billing systems and works with Finance to approve timely project billing
- Tracks and shares overall client financial health with internal leadership and provides solutions for increasing margins if necessary in cooperation with production
- Other responsibilities and duties as needed including but not limited to RFPS, RFIs, & capabilities meetings
Qualifications
The list of qualifications includes the minimum qualifications necessary for any new employee for this position, such as specific prior work experience, certifications/licenses, technical knowledge of software, machinery, or tools, and physical abilities such as relevant lifting, bending, walking, and/or stooping.
- 12 years of senior client services experience, with strong experience in experiential marketing
- High-level strategic thinker with a clear understanding of marketing
- Effective presentation skills and the ability to articulate strategic creative solutions to high-level clients, from Directors to C-suite
- Understand the nuances of creating and producing a broad array of events & experiences
- Proven experience in selling agency work – cross-selling, up-selling with existing clients, and in new business situations
- Strong written and visual communicator with expert presentation skills
- Strong understanding and appreciation of creative and strategy
- Ability to translate strategic vision into tangible programs and deliverables
- Strong interpersonal skills (open, friendly, patient, pragmatic, and supportive attitude)
- Effective team member and team leader
The base salary for this position at the time of this posting may range from $125,000 to $295,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here(opens in a new tab) for more details.
Salary : $125,000 - $295,000