What are the responsibilities and job description for the Performance and Optimization Manager - CVS Media Exchange position at SF Demo - CVS Health?
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Our Customer Success and Growth Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment.
CVS Media Exchange is hiring a Performance and Optimization Manager – Programmatic and Social. This role will report to the Senior Manager, Performance and Optimization.
CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
The Performance and Optimization Manager – Programmatic and Social, is responsible for performance and optimization of CMX campaigns through programmatic and social channels. This individual will partner closely with sales, account management, media planning and analytics to ensure campaign KPIs and goals are met. The ideal candidate will be process driven, client focused, detail oriented, and thrive in a start-up environment.
Responsibilities include but not limited to:
- Manage key CMX campaigns ensuring goals are met by managing campaign pacing, performance, and margin through continuous optimization.
- Participate in weekly pod status meetings that include sales, account management, media planning and analytics.
- Surface overarching learnings to strengthen/enhance our streaming playbook.
- Collaborate with client solutions and analytics teams to deliver on key client needs.
- Troubleshoot campaign performance issues with demand side platforms (DSPs) and Social Platforms.
- Manage issues related to campaign troubleshooting, campaign delivery, and campaign performance.
- Participate in testing initiatives for new ad products and feature enhancements
Required Qualifications:
- 4 years of programmatic ops and media experience (with an emphasis on buy-side expertise), with a strong track record of successful campaign management;
- 2 experience buying media in major DSPs and social platforms.
Preferred Qualifications:
- Retail media experience
- Ability to thrive in, a fast-paced environment
- Great communication and client management skills
- Detail oriented; possessing critical thinking, analytical and problem-solving skills
- Strong problem-solving and troubleshooting abilities
- Proficient with Microsoft Office Suite (Outlook, PowerPoint, Excel)
- Effective time management skills – ability to prioritize and meet deadlines
- A team player with an entrepreneurial spirit
Education
Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required
Pay Range
The typical pay range for this role is:
$63,300.00 - $152,600.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Salary : $63,300 - $152,600
