What are the responsibilities and job description for the Social Media Coordinator position at SH Hotels & Resorts?
OUR COMPANY
SH Hotels and Resorts management company operates upscale, lifestyle, and luxury 1 Hotels, Baccarat Hotels, Treehouse Hotels and SH Collection properties. Every day, over 2,000 team members work together in synergy to create impactful memories by offering an unrivalled level of service and create a sense of feeling at home for our guests at our hotels.
Our success is driven by our passionate, skillful team members who embody the SH Hotels & Resorts core values; we share a common goal to protect our earth, and to love the people who inhabit it. Our mission to find talent is simple. We seek to hire thoughtful, caring, and forward-thinking people who will inspire, collaborate, and strive to achieve our fundamental cause – do all the good we can.
About the Role...
As the Social Media Coordinator, you’ll be the foundation of our social team, keeping our content organized, engaging, and aligned with the overall brand strategy. This role is ideal for a highly organized, creative individual who is passionate about social media and eager to gain experience in a fast-paced environment. You’ll be working closely with our Social Media Team, assisting with day-to-day operations, reporting, and community management across Instagram, TikTok, and YouTube accounts for 1 Hotels, Treehouse Hotels, and Baccarat Hotels.
What You’ll Do:
Content Scheduling & Posting: Coordinate and schedule daily social media posts across platforms (Instagram, TikTok, Facebook and YouTube) ensuring timely delivery and alignment with our brand voice.
Community Management: Monitor and respond to comments, messages, and tags in a thoughtful and timely manner, creating positive interactions and maintaining our brand tone.
IG Story Creation: Assist in designing and publishing Instagram Stories, using tools like Canva to create visually appealing and on-brand content.
Reporting & Analysis: Help compile weekly and monthly reports, tracking engagement, reach, and other key metrics to provide insights for the team.
Support with Content Calendar: Maintain and update the content calendar, keeping track of upcoming posts and campaigns.
Trend Watching: Stay up to date with social media trends and emerging platforms to recommend new ideas and keep our content fresh.
About You...
You have a Bachelor’s Degree in Marketing, Communications, or a related field.
You have an internship or 1 year of experience in social media or digital marketing (experience in the hospitality, lifestyle, or luxury industries is a plus).
You are proficient in social media tools like Later or Sprout Social and have a basic understanding of analytics platforms.
You are highly organized and detail-oriented, with strong project management skills.
You have excellent written communication skills and can adapt to different brand voices.
You have a creative eye and basic design skills for creating visual content (experience with Canva is a plus).
You’re a team player, willing to take initiative and collaborate with others to achieve shared goals.
