What are the responsibilities and job description for the Digital Marketing Manager position at Shake Shack?
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
Job Summary
As a member of our growing Digital Marketing team, the Digital Marketing Manager will play a key role in managing our paid media and cash back programs. The right candidate is naturally curious, thrives in a test & learn environment, and will have a proven background in driving efficient traffic and revenue to digital channels and store locations.
In this role, you are excited to roll up your sleeves and bring your experience of managing an AOR and multiple media partners to evolve and execute our digital marketing strategy. You balance creativity with analysis and will develop key insights leveraging internal and external measurement and reporting tools. You will continually experiment to hit annual targets and drive incrementality across Paid Social, Display, CTV, Audio and Pay-to-Play platforms utilizing an acquisition and retention lifecycle model. You live and breathe metrics such as CAC:LTV, iROAS, mROAS, CPO, CPV, and more!
This is a highly collaborative and cross-functional role within our marketing organization and plays a pivotal part in our overall digital marketing growth strategy.
Job Responsibilities And Duties
Media Planning & Execution
Knowledge, Skills, Abilities
Bachelor's Degree or equivalent work experience
Benefits At Shake Shack
A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
Click the "Apply" button above to apply for this opening.
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
Job Summary
As a member of our growing Digital Marketing team, the Digital Marketing Manager will play a key role in managing our paid media and cash back programs. The right candidate is naturally curious, thrives in a test & learn environment, and will have a proven background in driving efficient traffic and revenue to digital channels and store locations.
In this role, you are excited to roll up your sleeves and bring your experience of managing an AOR and multiple media partners to evolve and execute our digital marketing strategy. You balance creativity with analysis and will develop key insights leveraging internal and external measurement and reporting tools. You will continually experiment to hit annual targets and drive incrementality across Paid Social, Display, CTV, Audio and Pay-to-Play platforms utilizing an acquisition and retention lifecycle model. You live and breathe metrics such as CAC:LTV, iROAS, mROAS, CPO, CPV, and more!
This is a highly collaborative and cross-functional role within our marketing organization and plays a pivotal part in our overall digital marketing growth strategy.
Job Responsibilities And Duties
Media Planning & Execution
- Collaborate and build full-funnel media plans with our media partners
- Oversee end-to-end execution including briefs, assets, tagging, and any other requirements
- Manage daily performance optimization to hit annual targets
- Day-to-day point of contact
- Lead weekly vendor calls to discuss performance and develop action plans based on learnings
- Hold partners accountable for performance and deliverables while managing needs and requirements
- Work with finance partners for budgeting, forecasting, and in-campaign spend tracking
- Responsible for accruals and invoicing process
- Act as the primary POC with our vendors and Martech team to advance solutions and capabilities
- Manage ad hoc technical resolutions
- Work with internal/external partners to build and maintain reporting
- Regularly monitor and analyze performance to make recommendations that meet goals and KPIs
- Deliver weekly/monthly/quarterly performance reports to key stakeholders
- Build annual roadmaps, including a testing calendar, to support marketing priorities and drive innovation
- Stay up to date on digital marketing trends, best practices, and technologies
- Build strong relationships with internal teams including Lifecycle, Brand, Organic Social, Martech, Design/Creative, Insights, and Finance
Knowledge, Skills, Abilities
- 3 years of hands-on performance media experience
- 3 years of relevant analytical experience
- 3 years of managing an agency or team
- Solid understanding of social and programmatic ad platforms including back-end tracking
- Experience budget, accruing, and reconciling invoices
- Experience conducting tests including incrementality, A/B, multi-variant, etc.
- Experience with an MMM, lift studies, foot traffic measurement solutions
- High-proficiency with Microsoft Excel specifically for building reports and some data trend analysis views
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills for all levels of an organization
- Ability to work independently and as part of a team
- Detail-oriented and highly organized
- Effectively manage time across competing priorities to meet deadlines and deliver high-quality results
- Experience with an MMP, GA4, Tableau, Cardlytics, Epsilon a plus
- Experience at a digital media agency or QSR or retail brand, a plus
- Hands-on experience or knowledge of card-linked programs, a plus
Bachelor's Degree or equivalent work experience
Benefits At Shake Shack
A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
- Weekly Pay and Performance bonuses
- Shake Shack Meal Discounts
- Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
- Medical, Dental, and Vision Insurance*
- Employer Paid Life and Disability Insurance*
- 401k Plan with Company Match*
- Paid Time Off*
- Paid Parental Leave*
- Access to Employee Assistance Program on Day 1
- Pre-Tax Commuter and Parking Benefits
- Flexible Spending and Dependent Care Accounts*
- Development and Growth Opportunities
- Eligibility criteria applies
Click the "Apply" button above to apply for this opening.
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Salary : $98,860 - $126,060
