What are the responsibilities and job description for the Sr. Digital Media Specialist position at Shaker Recruitment Marketing?
Company Description
What we do at Shaker matters. We help to connect people with jobs. A recruitment marketing pioneer since 1951, Shaker is a full-service agency specializing in highly customized communications and strategies for attracting and retaining the right talent...in the right places, with the right messages. That takes smarts and creativity. Ideas and innovation. That takes great people of many talents. And that is exactly what we have at Shaker. There’s so much we can accomplish together. Join us.
Job Description
The Sr. Digital Media Specialist works closely with the sales team to discuss the client’s goals, identify opportunities, recommend media solutions, execute campaigns, manage budgets, and analyze performance. This role is responsible for proposing, planning, launching, optimizing, and reporting campaigns to meet and surpass the clients’ success metrics. This person understands how search engines function; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocations. You will develop unique and complex media plans that are consistent with approved strategies and will be responsible for overseeing all aspects of digital media: from planning to implementation to optimization and performance reporting. Focusing on defining the solutions of the campaign to deliver and optimize peak results across objectives from brand awareness, intent, and ultimately drive conversion and ROI.
RESPONSIBILITIES
- Manage large monthly media budgets across multiple digital media platforms.
- Develop complex digital media strategies based on client’s budget and hiring needs.
- Assist in developing paid media sourcing strategy, generating pixels, utilizing source codes, and appending UTMs track performance of paid digital media campaigns.
- Measure and analyze the digital campaigns performance utilizing metrics to optimize campaigns to objectives and achieve high ROI.
- Participate in regular client calls and quarterly metrics reviews.
- Onboard enterprise level digital clients and serve as digital account manager in support of the agency sales team.
- Collaborate with other departments to ensure cohesive messaging and branding across all digital channels.
- Stay up to date with industry and emerging digital media trends.
- Build strong relationships with digital media vendors and stay up to date on new platform product offerings.
- Mentor junior team members in both strategy development and platform knowledge.
Qualifications
- Experience managing large and small SEM & paid social campaigns
- Experience working with popular PPC ad platforms (Google, Bing, Facebook, Snapchat, LinkedIn, Google Display, YouTube, and programmatic media)
- 3 years of paid digital media (PPC/SEM) experience, specifically Google Ads and Facebook/Instagram and LinkedIn Ads.
- 2 year of Google Analytics setup and reporting preferred.
- 3 years of Campaign Management
- Track record of successful ad campaigns
- Experience in Asana Task management System or similar
- Familiarity with building UTM and pixel-based tracking
- Ability to work well in a fast-paced, collaborative environment.
- Agency background strongly preferred.
- Strong proficiency in Excel (pivot tables, VLOOKUP’s)
- Strong quantitative and creative-thinking skills
- Critical-thinking and problem-solving skills are essential.
- Strong communication and teamwork skills
- Highly organized, detailed oriented, and able to work with limited supervision or instruction.
- Willingness to learn.
- Bachelor’s Degree strongly preferred.
Additional Information
Rewards and Career Advantages
Within a culture defined by energy, fun, and talent, our team enjoys competitive pay, health and financial benefits, and the opportunity to work among innovative, friendly colleagues.
About Us
Shaker Recruitment Marketing is a family-owned recruitment advertising and marketing communications agency that has exceeded the expectations of clients since 1951. Strategically responding to change, we have created a legacy of success through excellence in creativity, service, relationship-building, employee/client retention, and agility. We offer best-in-class solutions for employer branding, media planning and buying, career site design and development, social media recommendations, and mobile solutions.
