What are the responsibilities and job description for the Senior Manager, Group Marketing (Media) position at Shangri-La?
We are looking
for someone who has :
- 10 years of relevant experience in digital media across different channels (search, social, programmatic, video, etc.)
- In depth, hands-on working knowledge of buying ads on Google Ads, Facebook Ads, Google Marketing Platform (DV360 / CM360 / SA360), Baidu Ads, WeChat Ads, with an overall understanding of tools such as Adobe Analytics and CDP. Certifications in Google Ads and Meta are highly desirable
- Strong expertise in planning and managing full funnel multi-channel digital media, especially on performance marketing and lead generation
- Solid experience in trafficking, tagging journeys and reporting tools like CM360
- Expertise in marketing measurement and attribution modeling with the ability to utilize E2E (end-to-end) reporting frameworks by stitching together online and offline data to drive actionable business insights
- Strong analytical skills with the ability to pull strong data driven insights and make optimizations based on internal and external environmental factors
- Understanding of naming convention and CID / UTM architecture and implementation
- Excellent communication and presentation skills for effective collaboration with cross-functional teams and stakeholders
- Proficient in English and Chinese (Mandarin is a plus)
