What are the responsibilities and job description for the Senior Consumer Insights Analyst - Ninja Product Development position at SharkNinja?
Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
The Senior Consumer Insights Analyst will lead quantitative and qualitative research to support SharkNinja's development of 5-star products. The ideal candidate will be naturally inquisitive, have strong project management skills, is empathetic and curious, has hands on consumer research experience and demonstrates strong strategic and critical thinking skills. They will work cross-functionally with a wide variety of data sources and stakeholders including R&D, Engineering, Brand, and Product Development.
Essential Functions :
- Develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development. Develop own research guides and build project-based surveys.
- Assist in the development, management, and execution of research plans and within established budget guidelines.
- Translate feedback , including latent needs and dissatisfaction, into innovation recommendations.
- Identify potential unmet customer needs that form the basis for new product / feature offerings. Listen with empathy, observe - seeing the non-obvious, to guide very early product development.
- Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans.
- Operates autonomously and as a Subject Matter Expert within the consumer insights team.
- Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence.
Desired Skills and Experience :
Qualifications :
At SharkNinja, our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
