What are the responsibilities and job description for the Patcraft Brand Content Manager position at Shaw Industries Group, Inc.?
Job Title
Patcraft Brand Content Manager
Position Overview
Driven by imagination, intention and purpose, Patcraft creates high-performance flooring solutions for every market sector. For more than 80 years, we have worked alongside our customers to best understand how flooring will support the way people learn, work, heal and connect within a space. Knowing that flooring plays an integral role in the built environment, we think big and with keen attention to the trends and innovation happening in design every day. As a leading soft and hard surface commercial brand, we hold ourselves to the highest standards delivering quality products that transform space and human experience.
With 130 sales representatives across North America, the Patcraft marketing department supports sales of our flooring via product promotional support, social media engagement, technical papers, and general sales support on events, promotions and presentations.
The Brand Content Manager will work with the Senior Brand Experience Manager on creating branded content that will drive overall customer experience and brand strategy, as well as support our salesforce. The communications manager role is vital for our business and cultural success and works across our entire design, marketing and sales organization to develop and share content for both internal and external audiences. We’re looking for someone who is sharp, social, and highly motivated to manage content creation for a fast-paced, innovative, and performance driven brand. The role will partner across departments on communications projects including product launches, brand campaigns and social media.
Please note this position is based out of our Create Centre in Cartersville, GA.
Responsibilities:
- Work with marketing and product development teams to manage social media, blog content creation and website content development.
- Act as the brand’s storyteller, crafting and delivering messages that maintain authenticity and engagement across all communication channels, with an emphasis on social media and digital experiences.
- Write, edit, and proofread engaging content for various platforms including websites, blogs, social media, email campaigns, and promotional materials.
- Collaborate with other marketing team members to align content with overall campaign goals.
- Develop a content calendar to ensure consistent and timely delivery of content across multiple channels.
- Use video, animation, design and photography skills to create organic and paid social media content over a variety of channels
- Create engaging digital content and experiences that surprise and delight our audience and positions Patcraft as a thought leader to our customers, as well as monitor and engage with all customer interactions via social media
- Graphic design and creative direction for social and other brand initiatives working with the creative team.
- Brainstorm new, creative approaches to organic social media channels, including LinkedIn, Instagram, and Pinterest
- Plan, implement, manage and monitor the social media strategy in order to increase brand awareness and engagements
- Analyze engagement data, identify trends in customer interactions and plan digital campaigns to build community online
- Manage the process of purchasing, organizing, and maintaining our project photography library.
- Travel in market 2-4 times per year
- Participate in sales and marketing events as requested
- Manage accurate dissemination of information to both external and internal groups
Qualifications:
- 3 years of relevant professional experience
- 4-year communication, marketing, or journalism degree or relevant experience.
- Basic graphic design skills required including ability to create, modify and edit graphics in InDesign or Photoshop
- Ability to create video content for use on social media
- Must be able to translate technical information into clear communications for a general audience.
- Strong writing, editing, proofreading, layout, and design, professional printing/publishing skills are a plus, including the ability to present concepts verbally
- Strong knowledge and understanding of current trends in digital/social media
- Marketing and/or product development experience in the carpet industry desired.
Desired Qualifications:
- Strong ability to embody and communicate the brand’s voice and personality across all platforms, ensuring consistency in messaging.
- A deep understanding of brand identity and the ability to translate it into compelling, audience-focused content.
- Clear and concise written and verbal communication skills.
- Excellent problem solver with good attention to detail.
- Must be self-motivated with the ability to work independently.
- Must possess excellent organizational and planning skills
- A wide degree of creativity, flexibility, and latitude
Competencies:
- Build Trusting Relationships
- Deliver Compelling Communication
- Execute Action Plan
- Influence Others
Shaw benefits include:
- Medical, dental, and vision insurance
- Life insurance and disability coverage
- Tuition reimbursement
- Employee assistance program
- Health savings account
- Paid Time Off
- Parental Leave
- 401K and Retirement Plans
- Product discounts for employees
- Adoption assistance
- Shaw Family Health Center (Dalton, GA, and Cartersville, GA, locations)
Work Shift
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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