What are the responsibilities and job description for the Vice President, Philadelphia Commercial Brand Leader position at Shaw Industries Group, Inc.?
Job Title
Vice President, Philadelphia Commercial Brand Leader
Position Overview
Summary/Role Description:
- Serve as the General Manager responsible for all aspects of driving the Philadelphia Commercial business, as well as the P&L. Their main KPI will be to establish and deliver the brand’s financial targets.
- Develop and implement a comprehensive brand strategy for Philadelphia Commercial based on consumer and customer insights, defining brand direction, identity, and guidelines
- Conduct regular market research and competitive analysis for the brand to inform strategic brand decisions
- Define and target specific customer groups with a full funnel marketing plan
- Oversee the lifecycle of products from launch through end-of-life, driving product innovation based on insights, ensuring alignment with market trends, and ensuring the product offering is simple but comprehensive of customer needs.
- Enhance brand presence through event marketing, strategic partnerships, and and/or category-specific initiatives
- Provide necessary support and tools for the Sales teams, including creation of sell in materials for new products, training tools, and other collateral
- Work closely with Sales team members focused on the Philadelphia Commercial providing direction and measurement
- Collaborate with the Pricing Lead to establish and maintain profitable and competitive pricing strategies for the brand
- Monitor and analyze brand and category performance, implementing corrective actions when necessary to achieve business goals
- Lead a team of marketing and product experts setting objectives, coaching, and providing personal development.
- This role reports to the SVP, Marketing and Brands.
Qualifications:
- Degree in Marketing, Sales, Business Management or similar relevant subject; MBA preferred
- 10 years of relevant experience in brand management, marketing, product management, sales, channel management or similar; preferred experience in flooring industry and/or Commercial business with a focus on the mainstreet
- 5 years leading people
- Demonstrated ability to lead and collaborate with cross-functional teams
- Excellent communication skills
- Ability to leverage data and insights to create and clearly articulate a brand vision, strategy, and category-specific plans, as well as operationalize those plans
Must display these critical competencies to be successful in this role:
- Demonstrate strategic influence
- Exercise business acumen,
- Ensure a consumer/customer-centric approach
- Coach and develop others
Must exhibit these leadership qualities:
- Propensity to lead,
- Learning agility
- Passion for results
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
