What are the responsibilities and job description for the Sports Marketing Manager position at Sheboygan County?
Description
Responsible for increasing visitor-generated revenue and building destination awareness targeting the leisure traveler. The Marketing Coordinator will plan, develop and execute Orlando North Seminole County (ONSC) Tourism’s annual content plan emphasizing activities in targeted domestic and international markets, emphasizing the increase of visitors to County hotels, retailers and restaurants. The ideal candidate has an understanding of Seminole County as a destination and its key domestic and international in-bound markets.
Essential Functions
Note: These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position.
Performs other related work as required. Position requires travel outside of Seminole County.
May work non-standard work hours during special events or trade shows.
In the event of an emergency, all employees are considered essential personnel and may be required to perform alternate duties.
Minimum Qualifications
Bachelor’s Degree and three (3) years of tourism industry previous job experience, preferably with CVB or Tourism Sales experience.
A comparable amount of education, training, or experience may be substituted for the minimum qualifications.
Additional Requirements
Experience working with travel trends and Smith Travel Research monthly travel reports
Experience with editing audio files and purchasing audio files through content marketplaces (Shutterstock)
Experience with editing image files and purchasing image files through content marketplaces (Canva)
Excellent oral and written communication, presentation, customer service and organization skills
Working knowledge of video/image/audio editing, microcomputers and associated software
Technical knowledge of Sony Mirrorless Camera, DJI Gimbal Stabilizers, associated lenses, and auxiliary photography equipment
Creative knowledge on framing, timing, and other shooting techniques
Prior experience working with the Adobe Creative Cloud, webDAM, Crowdriff, and Cision preferred
Prior experience working with Smith Travel Research or Tourism Economics
Knowledge of the principles and practices used in selling and marketing a destination.
Ability to establish and maintain relationships with potential clients and local industry
Knowledge and experience of working with Customer Relation Management Software (CRM)
Must possess and maintain a valid Florida Driver’s License
All employees must attend Seminole County Required Trainings
Department Specific trainings per position may be required
County-paid Benefits For Employees
Competitive Wages: Our compensation system includes competitive hiring salaries.
Paid Time Off: New full-time employees accrue 20 days per year of Paid Time Off (16 days for 24-hour shift personnel). New part-time employees accrue 83 hours per year of Paid Time Off. Accrual rates increase with service time.
Paid Holidays: We observe 12 paid holidays which includes an employee birthday holiday and a floating Work/Life Day.
Bereavement Leave: Employees may receive up to one week paid leave per fiscal year for absence due to the death of an immediate family member.
Florida Retirement System: All employees in regularly established positions are automatically covered from the first day of employment. Seminole County makes contribution on behalf of the employee and the employee is also required to make a 3% contribution.
Employees Assistance Program: Our EAP provider can help employees and their families with issues such as personal/family matters, financial debt counseling, substance abuse, etc.
Training and Development Program: The Employee Learning Center provides training opportunities for employees which promote performance, enhance employees’ work life experiences, and support the organization.
Employee Awards and Recognition: A program to reward outstanding performance and enhance service to the citizens of Seminole County.
Wellness Center: Includes exercise equipment, resource library, and educational programs.
Health Insurance: Health Insurance is effective the first of the month after completing 30 calendar days of employment. Seminole County offers a Point of Service (POS) plan. Dependent coverage is also available, the cost is split between the employee and employer. This benefit is not extended to part-time employees.
Life Insurance: Life and Accidental Death & Dismemberment Insurance for employees, equal to one times annual salary. Not extended to part-time employees.
Long-Term Disability: Provides 60% of salary after 6 months of disability. Not extended to part-time employees.
Optional Benefits (employee-paid) For Full-time Employees
Deferred Compensation Plan (457): Employees may choose to have pre-tax payroll deductions made for deposit into this savings plan up to an IRS-established maximum.
Dental Insurance: A choice of 3 plans is available for employees and dependents at employee expense.
Additional Life Insurance: At employee expense, additional life insurance up to five times annual salary; dependent coverage also available.
Short-Term Disability Insurance: 60% of salary for the first six months of disability at employee expense.
Cancer and Specified Disease: Pays a benefit directly to the employee if being treated for this disease.
Flexible Spending Account: A pre-tax account for childcare and un-reimbursed medical expenses.
Pre-Tax Payroll Deductions: Under Section 125 of the IRS Code, certain payroll deductions for insurance coverage may be taken out prior to income being taxed.
01
Are you available to work emergency management roles that may include staying overnight during an emergency management event?
Are you available to work nights and weekends?
Are you able to travel nationally and internationally?
Responsible for increasing visitor-generated revenue and building destination awareness targeting the leisure traveler. The Marketing Coordinator will plan, develop and execute Orlando North Seminole County (ONSC) Tourism’s annual content plan emphasizing activities in targeted domestic and international markets, emphasizing the increase of visitors to County hotels, retailers and restaurants. The ideal candidate has an understanding of Seminole County as a destination and its key domestic and international in-bound markets.
Essential Functions
Note: These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position.
- Manages content and copy for all marketing initiatives.
- Develops a yearly content strategy for all digital and traditional assets.
- Maintains all programs as they relate to the promotion of Orlando North Seminole County, including tradeshows, sales missions, FAM tours, product training, advertising and other travel trade industry initiatives.
- Ability to edit all content through the Adobe Premier, Photoshop, After Effects, and the entire Creative Cloud platform.
- Implements and hosts digital marketing strategy involving social media content, blogging, podcasts, email drip campaigns, and future marketing initiatives.
- Coordinates with Division leadership, develop and implement ONSC annual marketing plan.
- Builds and maintains ONSC industry partnerships, working closely with hotel leisure services sales teams to ensure ONSC activities complement hotelier plans and objectives.
- Builds and maintains relationships with travel trade operators, wholesalers, travel agents, trade and consumer media industry partners.
- Represents ONSC externally at industry meetings, conventions, and tradeshows.
- Responds to industry requests and opportunities as it relates to domestic and international leisure markets.
- Manages promotional activities related to assigned international and domestic leisure markets, including marketing programs in digital and traditional media.
- Communicates professionally with appropriate diplomacy and sensitivity to both internal and external partners.
- Assists with development of quarterly reports, summary of activities, meeting minutes and event recaps.
- Assists with special projects or campaigns as assigned.
Performs other related work as required. Position requires travel outside of Seminole County.
May work non-standard work hours during special events or trade shows.
In the event of an emergency, all employees are considered essential personnel and may be required to perform alternate duties.
Minimum Qualifications
Bachelor’s Degree and three (3) years of tourism industry previous job experience, preferably with CVB or Tourism Sales experience.
A comparable amount of education, training, or experience may be substituted for the minimum qualifications.
Additional Requirements
Experience working with travel trends and Smith Travel Research monthly travel reports
Experience with editing audio files and purchasing audio files through content marketplaces (Shutterstock)
Experience with editing image files and purchasing image files through content marketplaces (Canva)
Excellent oral and written communication, presentation, customer service and organization skills
Working knowledge of video/image/audio editing, microcomputers and associated software
Technical knowledge of Sony Mirrorless Camera, DJI Gimbal Stabilizers, associated lenses, and auxiliary photography equipment
Creative knowledge on framing, timing, and other shooting techniques
Prior experience working with the Adobe Creative Cloud, webDAM, Crowdriff, and Cision preferred
Prior experience working with Smith Travel Research or Tourism Economics
Knowledge of the principles and practices used in selling and marketing a destination.
Ability to establish and maintain relationships with potential clients and local industry
Knowledge and experience of working with Customer Relation Management Software (CRM)
Must possess and maintain a valid Florida Driver’s License
All employees must attend Seminole County Required Trainings
Department Specific trainings per position may be required
County-paid Benefits For Employees
Competitive Wages: Our compensation system includes competitive hiring salaries.
Paid Time Off: New full-time employees accrue 20 days per year of Paid Time Off (16 days for 24-hour shift personnel). New part-time employees accrue 83 hours per year of Paid Time Off. Accrual rates increase with service time.
Paid Holidays: We observe 12 paid holidays which includes an employee birthday holiday and a floating Work/Life Day.
Bereavement Leave: Employees may receive up to one week paid leave per fiscal year for absence due to the death of an immediate family member.
Florida Retirement System: All employees in regularly established positions are automatically covered from the first day of employment. Seminole County makes contribution on behalf of the employee and the employee is also required to make a 3% contribution.
Employees Assistance Program: Our EAP provider can help employees and their families with issues such as personal/family matters, financial debt counseling, substance abuse, etc.
Training and Development Program: The Employee Learning Center provides training opportunities for employees which promote performance, enhance employees’ work life experiences, and support the organization.
Employee Awards and Recognition: A program to reward outstanding performance and enhance service to the citizens of Seminole County.
Wellness Center: Includes exercise equipment, resource library, and educational programs.
Health Insurance: Health Insurance is effective the first of the month after completing 30 calendar days of employment. Seminole County offers a Point of Service (POS) plan. Dependent coverage is also available, the cost is split between the employee and employer. This benefit is not extended to part-time employees.
Life Insurance: Life and Accidental Death & Dismemberment Insurance for employees, equal to one times annual salary. Not extended to part-time employees.
Long-Term Disability: Provides 60% of salary after 6 months of disability. Not extended to part-time employees.
Optional Benefits (employee-paid) For Full-time Employees
Deferred Compensation Plan (457): Employees may choose to have pre-tax payroll deductions made for deposit into this savings plan up to an IRS-established maximum.
Dental Insurance: A choice of 3 plans is available for employees and dependents at employee expense.
Additional Life Insurance: At employee expense, additional life insurance up to five times annual salary; dependent coverage also available.
Short-Term Disability Insurance: 60% of salary for the first six months of disability at employee expense.
Cancer and Specified Disease: Pays a benefit directly to the employee if being treated for this disease.
Flexible Spending Account: A pre-tax account for childcare and un-reimbursed medical expenses.
Pre-Tax Payroll Deductions: Under Section 125 of the IRS Code, certain payroll deductions for insurance coverage may be taken out prior to income being taxed.
01
Are you available to work emergency management roles that may include staying overnight during an emergency management event?
- Yes
- No
Are you available to work nights and weekends?
- Yes
- No
Are you able to travel nationally and internationally?
- Yes
- No
- Required Question
