Market Research Analyst

We are seeking a dynamic and analytical Market Research Analyst to play a crucial role in gathering and analyzing market data to support our marketing and sales efforts. This individual will conduct in-depth research on the segments we focus on, including steel, automotive, construction, energy, general manufacturing, metal roofing, and others. Additionally, this individual will play a pivotal role in gathering, analyzing, and interpreting market data by identifying market trends, competitive landscape, and customer preferences to provide actionable insights that drive the company's growth and expansion strategies.

• Conduct extensive market research to gain insights into various industries and market segments, including steel, automotive, construction, energy, general manufacturing, metal roofing, etc.
• Analyze market trends, customer needs, and competitive landscape to identify business opportunities and potential threats.
• Collect and analyze data on customer preferences, buying patterns, and market dynamics to identify potential target markets and market segments.
• Develop and maintain market intelligence databases, ensuring accurate and up-to-date information on competitors, industry trends, and market conditions.
• Collaborate with the Revenue Teams to provide actionable recommendations for product development, pricing strategies, and marketing campaigns based on market research findings.
• Prepare detailed reports and presentations summarizing research findings, market insights, and recommendations for senior management and key stakeholders.
• Utilize statistical techniques and forecasting models to support business planning and decision-making processes.
• Monitor industry news, regulatory changes, and technological advancements relevant to our business, providing timely updates to internal stakeholders.
• Stay updated on emerging market research methodologies, tools, and best practices, and recommend their implementation to enhance research capabilities.
• Other duties as assigned

Education

A high school diploma or GED is required; an undergraduate degree from an accredited college or university with a focus in Business Administration, Marketing, Market Research, Economics, or related discipline; in the absence of a degree, directly related job experience serving in a similar role, where a number of years and proven knowledge may offset the degree requirement, specifically in a similar industry such as manufacturing and/or distribution is required.

Experience & Skills

• Minimum of 3-5 years’ experience as a Market Research Analyst or similar role, preferably in a mid to large cap industrial manufacturing or distribution company.
• Strong analytical skills with the ability to collect, analyze, and interpret large amounts of data from various sources.
• Proficient in market research methodologies, data analysis techniques, and statistical tools.
• Knowledge of the steel, automotive, construction, energy, metal roofing and general manufacturing industries, including market trends, competitors, and customer preferences.
• Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
• Advanced proficiency in Microsoft Excel, PowerPoint, and other data analysis and visualization tools.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong problem-solving skills and the ability to think strategically.
• Self-motivated and able to work independently as well as collaboratively within cross-functional teams.
• Ethical and professional conduct with the ability to handle sensitive and confidential information.
• Must successfully complete a criminal background check, physical, drug screen and E-verify

Summary