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Description
Digital Marketing Specialist
LayerZero Power Systems is a leading provider of high-reliability power distribution solutions, specializing in the design and manufacturing of mission-critical power infrastructure for AI processing, data centers, industrial facilities, and enterprise environments. With a commitment to reliability, innovation, and safety, LayerZero ensures maximum power reliability for organizations with the highest operational standards.
Founded in 2001, LayerZero has been at the forefront of developing safe, ultra-reliable, and highly connected power distribution systems designed to maximize uptime in mission-critical environments. Our product lineup includes Static Transfer Switches (eSTS), Power Distribution Units (ePODs), and Remote Power Panels (eRPPs)—all designed to provide safe and reliable power distribution. As one of Ohio’s fastest-growing companies, LayerZero remains a trusted leader in mission-critical power solutions, setting the industry standard for safety and reliability worldwide.
Job Overview
LayerZero Power Systems is seeking a Digital Marketing Specialist to strengthen and maintain our digital presence through website optimization, content organization, and SEO strategy. This role focuses on organic growth by managing and refining technical content, ensuring clarity, accuracy, and search engine visibility. Rather than traditional advertising or paid media, the emphasis is on enhancing LayerZero’s digital footprint through strategic content management and website performance improvements.
Requirements
Key Responsibilities :
- Content Management : Maintain, update, and structure website content to ensure technical documentation, product details, and customer resources are well-organized and easily accessible.
- SEO Optimization : Improve search engine visibility by refining site architecture, optimizing metadata, and implementing structured content techniques.
- Cross-functional Collaboration : Work with Sales and Marketing teams to ensure product pages, case studies, and white papers are accurately categorized and easy to find.
- Industry Engagement : Keep LayerZero’s presence active in industry directories, technical forums, and partner websites to strengthen visibility.
- Analytics & User Experience : Monitor website traffic and engagement data to identify areas for improvement and enhance the user experience.
- Internal Linking Strategy : Develop a structured internal linking approach to improve accessibility and discoverability of technical content.
- Digital Tools Integration : Assist in deploying marketing automation and digital engagement tools to improve information flow for potential customers.
Qualifications & Skills :
Education :
Why Join LayerZero?
Join LayerZero Power Systems and drive digital engagement, ensuring our technology reaches the right audience with clarity and impact.
LayerZero will provide equal employment opportunity without regard to race, color, religion, sex, age, national origin, disability, marital status, ancestry, or status as a veteran, as defined and required by law. This policy applies to all areas of employment, including recruitment, hiring, training and development, promotion, transfer, termination, layoff, compensation, benefits, social and recreational programs, and all other conditions and privileges of employment in accordance with applicable national, state, and local laws (i.e. Civil Rights Act, Human Rights Act, European Convention on Human Rights).
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