What are the responsibilities and job description for the Shelby American, Inc. is hiring: Public Relations, Marketing and Communications position at Shelby American, Inc.?

Job Title : Public Relations, Marketing, and Communications Manager (PRMCM)

The PRMCM responsibilities include working closely with the owner to prepare comprehensive action plans, including resources, timeframes, and budgets of marketing. You will perform various tasks like scheduling and communication, along with administrative duties, like maintaining project documentation and handling financial queries. The PRMCM will provide information that forms what the customer interprets as the “Voice” of Center Grove Orchard (CGO). It will be the PRMCM’s responsibility to ensure the information marketed is in action at the farm level amongst the staff and general farm setup. In addition, it will be the PRMCM’s role to keep all full-time staff as well as seasonal staff up-to-date on regular changes happening around the farm.

To succeed in this role, you should have excellent time management and communication skills as you’ll collaborate with the owner, internal team members, and outside vendors to deliver results on deadlines.

Roles & Responsibilities

Ultimately, the PRMCM’s duties are to ensure that all marketing is completed on time, within budget and meets high quality standards of CGO. In addition, the PRMCM will ensure the “Voice” of CGO matches the customer’s experience by communicating the mission and vision as customers enjoy the environment and attractions.

Develop social media calendar
Coordinate with advertising firms
Create daily social media posts, including video / live video
Set a yearly calendar covering, but not limited to :
Online store
All visitor seasons—Spring, Fall, and Holiday
Farm Camp
Plan and execute Season Pass and admission ticket sales
Create and place on-farm promotional materials, including :
Restroom flyers
Table flyers / napkin holder inserts
Promotions at Admissions
Banners / signage
InFARMation boards
Country Store retail signage
Store opening
Festival weekends
U-Pick Produce
Thanksgiving Sale / Open house
Christmas Season
Maintain listings and continue relationships with travel and tourism organizations
Develop and market opportunities for large group outings for businesses
Assist in developing yearly theme and assisting in executing set-up and layout
Act as a point of contact with vendors developing advertising media for CGO
Develop talking points for media interviews
Coordinate a float for summer parades to promote CGO

Manage Media

Communicate with graphic design artist to complete tasks

Develop video marketing

Assist in executing all media needed for various seasons

On-farm signage

Admission signage

Food menus

Staff-update screens

Print material

Farmyard maps

Christmas flyers

Corn maze cards

Family Donation

Act as point of contact to family

Develop materials to promote donations at all point of sales

Identify locations to bring awareness of family within all marketing avenues

Customer Communications

Reply to customer emails via Help Scout platform

Manage onsite phone system and messages

Respond to customers by phone or email in a timely manner

Reply to customer inquiries via social media

Staff Communications

Organize and conduct weekly staff meetings

Keep staff facing clock-in screens up to date

Oversee and roll out PCA’s

Compile Game Plans from Action Plans to present to staff

Create media to convey weekend happenings to staff in season

Create weekly updates memos, staff updates of events during season, ensuring that communications to and among staff and guests is accurate and consistent

Organize regular meetings with relevant staff to keep them current with operational changes

Creativity

Assist in the development and layout of new attractions and features

Develop themes throughout the Farmyard

Assist in execution of yearly Farm themes

Create and develop customer-facing signage

Create and develop internal signage

Design product labels

Assist with package design

Website / POS Management

Oversee website to maintain a consistent “Voice”

Set up all POS layout screens

Schedule website content

Create tickets and events

Ensure that all fees for group events are invoiced and collected

Work with IT provider regarding WIFI access

Other duties as assigned

Events & Group Lead Coordinator - Sub Role

The role of the Events and Group Lead Coordinator is to primarily assist the owner with group and event booking and scheduling, promoting and expanding on group bookings, and finding the right events and vendors to be a good fit for each season.

Responsibilities

Coordinate Festival Weekends

Book entertainment

Communicate events internally to relevant staff members

Work with owner to develop new festival weekends

Oversee set up and tear down of festival entertainment

Set schedule of each day’s events

Assign tasks to your team members

Oversee vendor set up and payments, and ensure invoices are paid timely

Maintain costumes’ cleanliness and location

Manage Corporate and Group Outings

Act as a point of contact with guest inquiries for outings

Oversee student interns or staff assigned to groups

Communicate to Food staff needs for food and beverage for events

Organize and Execute Staff Fall Harvest Party

Book a suitable venue

Determine a budget for event

Pick a menu

Find activities / games many staff members can participate in

Create a written schedule for the evening

Communicate to CGO leaders who will take part in thank you mentions to staff in their areas

Work with venue and CGO staff to set up room layout and table decorations

Staff Management

Recruit, train, and schedule Events staff

Requirements

Qualifications

High School Diploma

Bachelor Degree preferred. In lieu of a degree, 2 or more years of experience may suffice

Working knowledge of Google Workspace and Microsoft Office

Familiarity with or ability to learn relevant software, including Canva, Shopify, Basecamp, and others

Experience managing Meta (Facebook and Instagram) profiles, pages, and advertising

Comfortable in high pressure and fast pace environments

Conduct oneself in a friendly and professional manner

Effective writing, speaking, presenting and listening skills

Excellent collaboration and teamwork skills

Benefits Summary

Full-Time employees with Center Grove Orchard are eligible for the following :

Paid Time Off

Holiday Pay

Business Discounts

Medical, Dental, and Vision

And more…

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