What are the responsibilities and job description for the Marketer/Director of Business Development position at Shelby Oaks Post-Acute?
Shelby Oaks Post Acute is a senior care facility in Memphis, Tennessee, that offers services including skilled nursing, long-term care, and short-term rehabilitation. With a capacity of 77 residents, the facility provides both private and semi-private rooms, focusing on creating a comfortable and supportive environment. Amenities include tailored dietary plans, laundry services, and salon access. The facility emphasizes personalized care plans to cater to the unique needs of each resident.
Why Join us?
At Shelby Oaks Post Acute, we are dedicated to providing compassionate, high-quality care for our residents in a supportive and enriching environment. Our facility offers skilled nursing, rehabilitation, and long-term care, serving residents with dignity and respect.
We are seeking passionate individuals to join our team of dedicated professionals. Whether you are an experienced caregiver or looking to start a meaningful career in healthcare, Shelby Oaks offers a collaborative and rewarding workplace where your contributions make a difference every day.
Position Overview:
We are seeking a highly skilled and dynamic Director of Business Development/Marketer. This leadership role is pivotal in driving the growth and success of our services, enhancing our competitive position within the industry, and ensuring the delivery of exceptional patient care. The ideal candidate will possess a robust understanding of the healthcare sector, coupled with a strategic mindset and a deep commitment to improving health outcomes in our community.
Responsibilities:
- Develop and implement marketing strategies to drive occupancy rates in the skilled nursing facility.
- Create and maintain relationships with referral sources including hospitals, physicians, and community organizations.
- Conduct market research to identify trends and opportunities within the healthcare marketplace.
- Plan and execute community outreach programs and events to raise awareness about our services.
- Collaborate with the management team to design promotional materials and content for various platforms.
- Monitor and analyze marketing metrics to assess the effectiveness of strategies and make data-driven adjustments.
Ensure compliance with healthcare regulations and maintain the facility's positive public image.
Qualifications:
Bachelor’s degree in Marketing, Healthcare Administration, Business, or related field preferred.
- Minimum 2 years of marketing, sales, or business development experience, ideally in a Long-Term Care (SNF) or Post-Acute setting.
- Knowledge of skilled nursing, rehabilitation services, or post-acute care is a plus.
Proficiency in CRM tools and Microsoft Office Suite.
Benefits:
401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
Vision insurance
We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex (including pregnancy, childbirth, or related condition), age, national origin or ancestry, citizenship, disability, marital status, sexual orientation, gender identity or expression (including transgender status), genetic predisposition or carrier status, military or veteran status, familial status, status as a victim of domestic violence, or any other status protected by law.
