Manager, Marketing

1. Create marketing campaigns that effectively promote the organization and its services including graphics, ads, brochures and other promotional products from concept to completion.

• Generate marketing campaigns for referrals of specific service lines within SMC.
• Write clear and compelling presentations, press releases and other media campaigns.
• Maintain photo files, power point presentations and database management.

2. Brand management

• Strategies include production and placement of television, radio, print and outdoor advertising for the hospital, as well as for newly recruited physicians.
• Review and proofread all print and on-line content for continuity of the SMC brand
• Generate all marketing materials for the SMC organization (posters, business cards, fliers, etc.)

3. Marketing projects

• Prepare and manage timelines for marketing projects.
• Attend and participate in SMC events to help achieve company marketing goals: photos, newsletter articles, and other promotions.
• Manage social media through content management, including photographs
• Work with the community at all levels to bring awareness to SMC’s providers and services.
• Manage budgets and ROI for projects, media contracts, ads, promotional items, etc.

4. Directs all aspects of department operations effectively and efficiently

• Oversees day-to-day operations, which includes problem solving issues and ensuring effective processing.
• Develops and documents department procedures to ensure consistent and accurate processing.
• Works with other departments in providing services and resources.
• Monitors workflow and department processes.
• Develops and maintains department policies.
• Sets and achieves department goals and objectives.

 5. Communicate effectively.

• Communicate and collaborate effectively with other leadership members.
• Manages requests and builds relationships with community leaders for charitable contributions, sponsorship recognition and donations including the community benefit report and relationships with other community organizations.
• Develops and supervises a professional relations program for use with new and existing physicians in the market.

 6. Direct and perform employee relations functions effectively to promote a positive work environment, influence retention and enhance communication.

• Work with department management to ensure effectiveness in the application of employee relations within their areas of accountability.
• Develop, support, and actively seek activities and establishes an environment that promotes recognition and retention for employees.
• Communicate effectively and provides feedback to staff which may include department meetings, individual employee meetings, rounding, etc.
• Address employee issues in an effective and timely manner.
• Communicate with senior leadership and HR regarding employee issues appropriately in an effort to obtain guidance and reduce potential organizational liability.
• Enforce and interpret policies and procedures with employees, as necessary.
• Administer performance appraisal process for staff, with feedback for positive reinforcement of strengths and opportunities for growth/improvement.

7. Recruit and develops a qualified and productive workforce.

• Create and maintain accurate reporting job descriptions.
• Recruit effectively for department positions by following established hiring practices and guidelines.
• Orient new employees in a thorough manner to department and organizational operations and procedures.
• Provide training to department staff in an appropriate and thorough manner.
• Offer opportunity for continuing education by sharing own knowledge, accessing internal opportunities, and considering external opportunities to support the continued development of department staff.
• Monitor and verify the compliance of staff in regards to maintaining required licenses and certifications, as applicable.

8. Direct departmental financial operations.

• Maintain, develop, monitor and report budgets, expenses, variances and strategic planning for department.
• Maintain timekeeping records and updates appropriately and accurately for department staff.
• Work with vendors and management, as appropriate, to negotiate best value purchases.
• Guide and participate in annual budgeting planning process for areas of responsibility.

9. Perform other duties as assigned.