What are the responsibilities and job description for the SCIA Membership and Marketing Director position at Shenandoah Medical Center?
1. Membership Development
- Develop and implement strategies to increase membership growth and retention.
- Identify potential members and create targeted outreach programs to attract them.
- Maintain relationships with current members, ensuring they receive value and support from their membership.
- Organize and conduct membership drives, networking events, and other activities to engage with members and prospects.
2. Marketing and Communications
- Develop and execute comprehensive marketing plans to promote the organization and the city’s programs, events, and initiatives.
- Manage the social media presence, website, and other digital marketing channels.
- Create and distribute marketing materials, including newsletters, brochures, and press releases.
- Coordinate with media outlets and other partners to enhance the visibility and reach.
3. Event Management
- Plan and execute various Chamber events, including luncheons, seminars, workshops, and networking events.
- Collaborate with event sponsors, vendors, and volunteers to ensure the success of each event.
- Evaluate the effectiveness of events and make recommendations for future improvements
4. Reporting and Analysis
- Track membership statistics and generate reports on growth, retention, and engagement.
- Analyze marketing campaign performance and provide insights for continuous improvement.
- Prepare regular updates and reports for the SCIA leadership and board of directors.
