What are the responsibilities and job description for the Associate Manager, Digital Marketing position at Shiseido Americas Corporation?
Your Dreams, Our Future.
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.
WHERE YOU WILL WORK:
Our Shiseido/CPB team places a strong emphasis on excellence, innovation, and social responsibility. The team prioritizes collaboration, creativity, and a customer-centric approach to empower consumers to express themselves with confidence and vitality.
Job Summary:
The position of the Associate Manager, Digital Marketing will be joining a best-in-class marketing team working in one of the most dynamic and fast-moving industries - the US Prestige Skincare Market. The role will support both the brand Shiseido and Clé de Peau Beauté businesses and understand their unique points of difference within the market.
This individual will support the team in developing the US paid media strategy across brand and retailer coop, and play a key role in the execution of digital activations that drive US business objectives. The ideal candidate should have an interest in beauty or fashion, as well as strong motivation to be involved with cross-functional teams. Drives a test and learn mentality.
WHAT YOU WILL DO:
Support full-funnel paid media lifecycle including briefs, campaign creative requirements, campaign creative optimizations, wrap reporting, media authorization forms, invoicing and billings
Lead internal and external creative process
Prepare and brief creative and production teams on asset needs
Submit and follow up on requests through creative process
Provide timely feedback and revisions
Ensure all assets are finalized on time and traffic ready according to media specs
Creator Content
Support Sr. Manager in developing message hooks and briefs for assets used within national media
Provide feedback during the creator selection process through final asset review
Manage asset tracker and ensure that all key deadlines and deliverables are communicated to Integrated Comms Team
Support the development of ad hoc presentation decks
Manage and maintain internal budget trackers and update on weekly basis to ensure trackers reflect latest information
Manage both national media and retailer coop media – ensuring synergies wherever possible and that media strategies are focused on key accounts and business priorities
Key liaison with Integrated Comms Team to ensure maximum synergy across all investments and planning
Ensure media assets reflect best practices by platform and reflect concise key messaging in order to deliver media effectiveness and protect brand integrity
Monitor and report on consumer media consumption habits and trends to drive effectiveness.
Maintain accuracy of ad outlines documents
Support with development of strategic media briefs that align to brand goals
Partner with CIMI team in leveraging various resources to test and learn, collect data, consumer insights to inform business decisions.
Support in preparing and presenting all campaign plans, optimizations and final results across different business forums and meetings, including, but not limited to, cross-functional team meetings, Senior Management Meetings, Transversal Meetings, Retailer presentations
WHO YOU ARE:
4-5 years digital marketing experience in-house at a brand or at a digital creative agency
Beauty/Fashion industry experience preferred, but not required
Experience driving 360 marketing planning and integrated marketing programming with proven results, leading with digital and social media
Capable of synthesizing data to drive business decisions
Strong communication skills to persuade others, articulate a point of view, and set direction
Understanding of digital marketing platforms and best practices
Understanding of the intersection of media and creative
Proficiency in all office applications (Outlook, Word, Excel, PowerPoint and/or Keynote)
Collaborative work style and presence across audiences (disciplines and seniority levels), including strong organizational and customer management skills
Smart, creative, forward-looking thinker with a sense of humor and excellent communication skills, both oral and written
Extreme attention to detail, organizational skills, and process
Comfortable dealing with ambiguity and demonstrated ability to work with limited direction and some autonomy
Extremely solution-oriented, proactive problem-solver
You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.
What We Can Offer You
At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
#LI-Hybrid #NYLaw
Salary :
$80,688 - $121,032/ year
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.
WHERE YOU WILL WORK:
Our Shiseido/CPB team places a strong emphasis on excellence, innovation, and social responsibility. The team prioritizes collaboration, creativity, and a customer-centric approach to empower consumers to express themselves with confidence and vitality.
Job Summary:
The position of the Associate Manager, Digital Marketing will be joining a best-in-class marketing team working in one of the most dynamic and fast-moving industries - the US Prestige Skincare Market. The role will support both the brand Shiseido and Clé de Peau Beauté businesses and understand their unique points of difference within the market.
This individual will support the team in developing the US paid media strategy across brand and retailer coop, and play a key role in the execution of digital activations that drive US business objectives. The ideal candidate should have an interest in beauty or fashion, as well as strong motivation to be involved with cross-functional teams. Drives a test and learn mentality.
WHAT YOU WILL DO:
Support full-funnel paid media lifecycle including briefs, campaign creative requirements, campaign creative optimizations, wrap reporting, media authorization forms, invoicing and billings
Lead internal and external creative process
Prepare and brief creative and production teams on asset needs
Submit and follow up on requests through creative process
Provide timely feedback and revisions
Ensure all assets are finalized on time and traffic ready according to media specs
Creator Content
Support Sr. Manager in developing message hooks and briefs for assets used within national media
Provide feedback during the creator selection process through final asset review
Manage asset tracker and ensure that all key deadlines and deliverables are communicated to Integrated Comms Team
Support the development of ad hoc presentation decks
Manage and maintain internal budget trackers and update on weekly basis to ensure trackers reflect latest information
Manage both national media and retailer coop media – ensuring synergies wherever possible and that media strategies are focused on key accounts and business priorities
Key liaison with Integrated Comms Team to ensure maximum synergy across all investments and planning
Ensure media assets reflect best practices by platform and reflect concise key messaging in order to deliver media effectiveness and protect brand integrity
Monitor and report on consumer media consumption habits and trends to drive effectiveness.
Maintain accuracy of ad outlines documents
Support with development of strategic media briefs that align to brand goals
Partner with CIMI team in leveraging various resources to test and learn, collect data, consumer insights to inform business decisions.
Support in preparing and presenting all campaign plans, optimizations and final results across different business forums and meetings, including, but not limited to, cross-functional team meetings, Senior Management Meetings, Transversal Meetings, Retailer presentations
WHO YOU ARE:
4-5 years digital marketing experience in-house at a brand or at a digital creative agency
Beauty/Fashion industry experience preferred, but not required
Experience driving 360 marketing planning and integrated marketing programming with proven results, leading with digital and social media
Capable of synthesizing data to drive business decisions
Strong communication skills to persuade others, articulate a point of view, and set direction
Understanding of digital marketing platforms and best practices
Understanding of the intersection of media and creative
Proficiency in all office applications (Outlook, Word, Excel, PowerPoint and/or Keynote)
Collaborative work style and presence across audiences (disciplines and seniority levels), including strong organizational and customer management skills
Smart, creative, forward-looking thinker with a sense of humor and excellent communication skills, both oral and written
Extreme attention to detail, organizational skills, and process
Comfortable dealing with ambiguity and demonstrated ability to work with limited direction and some autonomy
Extremely solution-oriented, proactive problem-solver
You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.
What We Can Offer You
At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:
- Medical, Dental, & Vision Insurance
- Life and Disability Insurance
- Paid Time Off
- Paid Volunteer Days
- Paid Company Holidays
- Paid Parental Leave
- 401K with 6% Company Match
- Talent Development & Learning Programs
- Internal & International Mobility
- Product Discounts & Annual Gratis
- Employee Led Affinity Groups
- Tuition Reimbursement
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
#LI-Hybrid #NYLaw
Salary :
$80,688 - $121,032/ year
Salary : $80,688 - $121,032
