Marketing Specialist – EMS/SMS and Affiliate

Job Title: Marketing Specialist – EMS/SMS and Affiliate  

Company Overview:  SHOEBACCA.com is a full-scale online retail footwear company dedicated to helping customers and their families lead active, healthy lifestyles! We offer over 200 brands and 25,000 styles from the world's most popular and premium brands of athletic shoes and sneakers, outdoor shoes, fashion shoes, and apparel.

Location: Full-time, In-Office in Irving Texas 

Job Responsibilities: 

• This role requires hands-on involvement and a willingness to dive deep into the projects.
• Campaign Management: Plan, develop, and execute email, SMS, mobile push notifications, and in-app messaging campaigns for domestic markets to drive retention, revenue, and cross-selling opportunities. 
• Lifecycle Campaigns: Build and manage campaigns including welcome series, referral rewards programs, shopping cart abandonment emails, and other lifecycle automations to engage customers. 
• Process Optimization: Continuously optimize the email and SMS production process, leveraging both internal and external resources for efficiency. 
• Affiliate Programs Management: Prioritize growing sales revenue through our existing affiliate partnerships while also recruiting new affiliates to expand our program. 
• Build and maintain strong, lasting relationships with current affiliates to enhance loyalty and productivity. 
• Identify and onboard new affiliates to further expand the program. 
• Verify affiliate commissions to ensure accuracy and transparency in payments. 
• Develop and manage incentive programs that motivate affiliates to increase sales. 
• Utilize affiliate tracking platforms to manage and monitor affiliate activities and performance. 
• Stay informed of market trends and identify new opportunities for affiliate growth. 
• Performance Reporting:  
• Monitor campaign performance by analyzing key metrics Including open rates, click-through rates, conversions, revenue, and unsubscribe rates to assess effectiveness. 
• Track, analyze, and report on affiliate performance to ensure continuous improvement. 
• Customer Insights: Use customer data and analytics to improve communication strategies, including segmentation, message timing, and personalized offers. 
• Collaboration: Work with creative, merchandising, and vendor teams to ensure alignment between marketing content and campaign goals. 
• Vendor Management: Collaborate in managing third-party vendors and external partners to ensure smooth campaign execution. 
• Industry Awareness: Stay updated on industry best practices, new technologies, and emerging trends in email and SMS marketing. 
• Process Improvement: Identify and implement process improvements to streamline campaign execution and reduce complexity. 

Qualifications: 

• 3-5 years of experience in email or digital marketing within an eCommerce environment. 
• Proven experience in affiliate management, sales, or a related role with a focus on partnership growth, Experience with an affiliate tracking application or platform is a plus 
• Bachelor’s Degree in Business, Marketing, or a related field preferred, or an equivalent combination of education and work experience. 
• Experience with ESPs (Email Service Providers) and building list segmentation, workflows, and triggered campaigns. Knowledge of Klaviyo, Yotpo, or similar platforms is a plus. 
• Familiarity with Google Analytics for tracking campaign performance and making data-driven decisions. 
• Proficiency in email best practices, including subject lines, deliverability, targeted messaging, and compliance with CAN-SPAM/anti-spam laws. 
• Copywriting skills: Able to write clear, error-free, and engaging copy tailored to different campaigns. 
• Basic HTML knowledge is a plus for troubleshooting emails and improving templates. 

Skills & Abilities: 

• Project Management: Excellent organizational skills with the ability to manage multiple campaigns and meet deadlines. 
• Data-Driven Thinking: Ability to interpret analytics and use data to enhance campaign performance and increase engagement. 
• Collaboration: Works effectively with internal teams and external vendors to align marketing goals. 
• Problem-solving: Proactively identifies and implements opportunities for process improvement and efficiency. 
• Adaptability: Able to respond to evolving business needs, trends, and customer behaviors. 
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint). 
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets). 
• Experience with Google Analytics GA4  

Soft Skills: 

• Attention to Detail: Delivers accurate, high-quality work on time. 
• Creative Problem-Solver: Finds innovative solutions for campaign challenges. 
• Strong Communication Skills: Effectively communicates ideas across teams and partners. 
• Self-Motivated: Takes initiative and thrives in a dynamic environment. 

Personality Traits: 

• Proactive and goal-oriented: Driven to meet objectives and deliver results. 
• Detail-oriented: Ensures campaigns are error-free and meet expectations. 
• Creative and innovative: Enjoys brainstorming and developing new marketing ideas. 
• Collaborative team player: Works well with others to achieve common goals.