What are the responsibilities and job description for the Marketing Coordinator position at Show Strategy, Inc.?
About GCJ Companies
GCJ Companies is a premier provider of trade show solutions and hospitality staffing, driven by innovation, expertise, and a commitment to our clients' success.
Our Show Strategy division specializes in maximizing business presence at trade shows and expos, offering innovative strategies and comprehensive event solutions to boost brand impact and engagement. Meanwhile, GCJ Hospitality focuses on recruiting highly skilled professionals who are dedicated to delivering exceptional service, ensuring the success of hospitality businesses through customized staffing solutions.
Together, Show Strategy and GCJ Hospitality form GCJ Companies, a trusted partner delivering outstanding service, innovative solutions, and strategic expertise across both the hospitality and trade show industries.
Position Overview
We are seeking a highly motivated and creative Marketing Coordinator to drive our marketing efforts across our trade show and hospitality divisions. The Marketing Coordinator will play a key role in developing and executing marketing campaigns, managing social media channels, creating compelling content, and supporting event marketing efforts. The ideal candidate is highly organized, creative, and detail-oriented, with a strong ability to manage multiple projects and collaborate across teams.
Key Responsibilities
Marketing Campaigns: Develop and implement marketing strategies that align with company goals and target audiences.
Social Media Management: Manage and grow the company’s presence on LinkedIn, Instagram, Facebook, and Twitter, ensuring brand consistency and audience engagement.
Content Development: Create high-quality marketing materials, including blog posts, social media content, website copy, and email campaigns.
Event Marketing: Support trade show and hospitality event promotions by designing marketing collateral, coordinating outreach efforts, and producing event-specific content.
Collaboration with Sales & Operations: Work closely with internal teams to gather insights and develop targeted marketing initiatives.
Performance Tracking & Analysis: Monitor and report on campaign performance, providing recommendations for optimization.
Brand Management: Ensure all marketing materials align with GCJ Companies’ branding and messaging.
Market Research: Stay informed about industry trends, competitor activities, and emerging marketing strategies.
Qualifications & Skills
Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or currently pursuing).
Experience: 1-3 years of marketing experience, preferably in trade shows, events, or hospitality.
Technical Skills: Proficiency with design tools such as Canva, Adobe Suite, and PowerPoint. Experience with social media scheduling and analytics platforms (e.g., Hootsuite, Buffer) is a plus.
Communication: Excellent written and verbal communication skills, with the ability to craft compelling marketing content.
Organizational Abilities: Strong time management skills, with the ability to handle multiple projects and meet deadlines.
Detail-Oriented & Creative: Ability to produce high-quality work while maintaining brand consistency.
Self-Starter: Proactive, adaptable, and able to work independently while contributing to a collaborative team environment.
Why Join GCJ Companies?
At GCJ Companies, we provide an opportunity to bring creativity to life in the dynamic trade show and hospitality industry. Here’s what you can expect when you join our team:
Exciting Industry Exposure: Work on innovative marketing projects in the fast-paced trade show and hospitality sectors.
Collaborative & Supportive Team: Be part of a culture that values creativity, teamwork, and professional development
Competitive Compensation: 45k – 60k annually, based on experience and qualifications.
Comprehensive Benefits Package: Includes health insurance, life insurance, 401k and paid leave
GCJ Companies is a premier provider of trade show solutions and hospitality staffing, driven by innovation, expertise, and a commitment to our clients' success.
Our Show Strategy division specializes in maximizing business presence at trade shows and expos, offering innovative strategies and comprehensive event solutions to boost brand impact and engagement. Meanwhile, GCJ Hospitality focuses on recruiting highly skilled professionals who are dedicated to delivering exceptional service, ensuring the success of hospitality businesses through customized staffing solutions.
Together, Show Strategy and GCJ Hospitality form GCJ Companies, a trusted partner delivering outstanding service, innovative solutions, and strategic expertise across both the hospitality and trade show industries.
Position Overview
We are seeking a highly motivated and creative Marketing Coordinator to drive our marketing efforts across our trade show and hospitality divisions. The Marketing Coordinator will play a key role in developing and executing marketing campaigns, managing social media channels, creating compelling content, and supporting event marketing efforts. The ideal candidate is highly organized, creative, and detail-oriented, with a strong ability to manage multiple projects and collaborate across teams.
Key Responsibilities
Marketing Campaigns: Develop and implement marketing strategies that align with company goals and target audiences.
Social Media Management: Manage and grow the company’s presence on LinkedIn, Instagram, Facebook, and Twitter, ensuring brand consistency and audience engagement.
Content Development: Create high-quality marketing materials, including blog posts, social media content, website copy, and email campaigns.
Event Marketing: Support trade show and hospitality event promotions by designing marketing collateral, coordinating outreach efforts, and producing event-specific content.
Collaboration with Sales & Operations: Work closely with internal teams to gather insights and develop targeted marketing initiatives.
Performance Tracking & Analysis: Monitor and report on campaign performance, providing recommendations for optimization.
Brand Management: Ensure all marketing materials align with GCJ Companies’ branding and messaging.
Market Research: Stay informed about industry trends, competitor activities, and emerging marketing strategies.
Qualifications & Skills
Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or currently pursuing).
Experience: 1-3 years of marketing experience, preferably in trade shows, events, or hospitality.
Technical Skills: Proficiency with design tools such as Canva, Adobe Suite, and PowerPoint. Experience with social media scheduling and analytics platforms (e.g., Hootsuite, Buffer) is a plus.
Communication: Excellent written and verbal communication skills, with the ability to craft compelling marketing content.
Organizational Abilities: Strong time management skills, with the ability to handle multiple projects and meet deadlines.
Detail-Oriented & Creative: Ability to produce high-quality work while maintaining brand consistency.
Self-Starter: Proactive, adaptable, and able to work independently while contributing to a collaborative team environment.
Why Join GCJ Companies?
At GCJ Companies, we provide an opportunity to bring creativity to life in the dynamic trade show and hospitality industry. Here’s what you can expect when you join our team:
Exciting Industry Exposure: Work on innovative marketing projects in the fast-paced trade show and hospitality sectors.
Collaborative & Supportive Team: Be part of a culture that values creativity, teamwork, and professional development
Competitive Compensation: 45k – 60k annually, based on experience and qualifications.
Comprehensive Benefits Package: Includes health insurance, life insurance, 401k and paid leave