What are the responsibilities and job description for the Analyst, Data Science & Attribution position at SHRM?
Analyst, Data Science & Attribution
1800 Duke St, Alexandria, VA 22314, USA Req #1041 Wednesday, February 19, 2025 SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The Data Science and Attribution Analyst offers intelligence and insight to support SHRM's divisions. This position is responsible for thoroughly understanding the organization's data infrastructure, attribution modeling processes, and business needs to help translate complex data into actionable insights.
Responsibilities
- Develop Propensity models, LTV and other campaign optimization strategies. Develop custom segmentation, target audience lists and data products for marketing campaigns and to inform go-to-market strategies.
- Analyze large data sets from multiple sources to identify trends, root causes, and business improvement opportunities, and visualize those findings using traditional and digital analytics tools.
- Help marketing teams Improve marketing campaign performance – especially as it relates to marketing attribution. Using data build metrics for measurement of marketing performance across channels including conversion and attribution.
- Use systems like Tableau and Alteryx to produce and maintain regular dashboards and visualize data from various SHRM data sources.
- Conduct in-depth analysis of data, including attribution modeling, media mix modeling, cohort analysis, and advanced segmentation. Translate data insights into actionable recommendations to optimize tactics and improve ROI.
- Support a fact-based culture to drive decision-making and investments.
- Support business units in understanding and validating results; help tell the data story by extracting actionable insights from complex data.
- Utilize customer data analytics to gain insights into customer behavior, enable personalized marketing campaigns and improve customer experiences, including segmentation analysis and audience building.
- Support Business Intelligence data efforts through quality assurance and due diligence.
- Other duties and projects assigned.
Education & Experience Requirements
Preferred Qualifications
Certifications
Knowledge, Skills & Abilities
Physical Requirements
Work Environment
Travel Required : Occasional 0-10%
LI-Hybrid
The hiring range for this position is $75,000 to $92,000 per year. This range is an estimate and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Salary : $75,000 - $92,000
